Jumia Ghana announces Seleem Musibau as the newly appointed Chief Executive Officer (CEO)
In a significant move, Jumia Ghana, Africa's leading e-commerce platform, has appointed Seleem Musibau as its new CEO. This key leadership transition marks a pivotal moment for Jumia Ghana, as it aims to deepen its presence in West Africa.
Seleem Musibau, who previously served as Regional Chief Commercial Officer since February 2024, joined Jumia back in 2014. His deep roots within the company and over 10 years of experience at Jumia make him well-suited to lead Jumia Ghana into its next phase of growth.
Francis Dufay, CEO of Jumia, expressed his enthusiasm for the appointment, stating that Seleem Musibau's deep experience, strategic vision, and passion for results make him the ideal candidate for the role. Musibau's responsibilities will include scaling operations, strengthening local partnerships, and increasing customer trust as Jumia navigates the competitive online retail market in Ghana.
Musibau has expressed his excitement about working closely with partners, sellers, and the dedicated Jumia Ghana team. He believes that this is an excellent opportunity to contribute to the growth and success of Jumia Ghana.
Jumia's strategy for growth and expansion in West Africa, as exemplified by the appointment of Seleem Musibau, centres on developing local leadership to drive innovation and sustainable growth across the region's dynamic e-commerce sector. This leadership change is part of Jumia's broader, long-term vision to nurture homegrown talent capable of deepening customer trust and scaling operations in competitive West African markets.
Jumia's overall 2025 strategy focuses on expanding beyond main urban centers to capture more underserved markets, broadening product assortment with competitive pricing, strengthening relationships with international sellers, improving operational efficiencies and cost discipline, and leveraging mobile-first digital ecosystems. These strategies are crucial for Jumia's growth and expansion in West Africa, given that Africa's e-commerce growth is driven by mobile internet usage.
The appointment of Seleem Musibau as CEO of Jumia Ghana ensures leadership continuity following Temidayo Ojo’s move to head Jumia Nigeria, reflecting a regional leadership pipeline vital for executing this pan-West African growth and expansion strategy.
Additionally, potential strategic moves like the acquisition interest of Mauritius-based Axian Telecom—aiming to integrate mobile connectivity, fintech, and commerce—could further support Jumia's expansion through enhanced infrastructure and capital.
In summary, Jumia Ghana's growth strategy under Seleem Musibau best fits into Jumia's wider West African and pan-African ambitions of local leadership cultivation, geographic and product expansion, operational efficiency, and ecosystem integration to power sustainable e-commerce growth. The appointment of Seleem Musibau as CEO of Jumia Ghana coincides with Jumia's efforts to deepen its presence in West Africa, and his leadership could be pivotal in capturing that growth.
- Seleem Musibau, with his wealth of experience in both Jumia and the e-commerce industry, will utilize his strategic vision to drive growth and scale operations in Jumia Ghana, while also strengthening local partnerships and increasing customer trust, demonstrating his commitment to the company's business and finance careers.
- As part of Jumia's overall 2025 strategy, the integration of technology, particularly mobile-first digital ecosystems, is crucial for expanding beyond main urban centers, broadening product assortment, strengthening relationships with international sellers, improving operational efficiencies, and capturing growth in West Africa's competitive online retail market, where e-commerce growth is driven by mobile internet usage.
){kind=link}