Jeju Island to Revolutionize Tourism with NFT Visitor Cards in 2025
Jeju Island, South Korea, is set to revolutionize its tourism sector with the introduction of digital visitor cards based on non-fungible tokens (NFTs). The cards, slated for release in 2025, will serve as identification and offer exclusive benefits, making Jeju a pioneer in digital tourism.
Jeju, the first self-governing province in South Korea to explore innovative solutions like blockchain, faces challenges in implementing NFTs due to the country's strict regulatory framework regarding cryptocurrencies and digital assets. Despite this, the island is forging ahead, building on its 2021 launch of a blockchain-based contact tracing app.
The digital cards, set to launch in 2025, will function as a loyalty tool, encouraging tourists to return with attractive incentives and a personalized experience. They will offer discounts on local attractions, event access, and travel subsidies, appealing particularly to younger audiences, such as Millennials and Generation Z.
By implementing NFT-based tourist cards, Jeju aims to establish itself as a leader in digital tourism, promoting the island as an innovative destination and setting a precedent for other areas looking to adopt similar solutions. Local authorities hope that this advanced technology will enhance the visitor experience and keep Jeju competitive in the global tourism market.
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