iQIYI's "Sing! Asia": A Fresh Harmony in Cross-Border Entertainment Across Asia
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In the summer of 2025, iQIYI, a leading Chinese online entertainment platform, delivered an exciting lineup of shows, including the cross-border music competition "Sing! Asia." This unique competition brought together 32 young singers from nine Asian countries and territories, embarking on a 30-day journey across the region [1][2].
The competition started in Shanghai and took the contestants on a five-star cruise ship, visiting Okinawa (Japan), Ha Long Bay (Vietnam), Singapore, Klang (Malaysia), and Hong Kong before moving on to the semifinals in Shanghai and the grand finale in Macao [1]. The format emphasized promoting cultural exchange and regional connection through music.
Performances like Phương Mỹ Chi’s "Một Bó Đũa" (Chopsticks) incorporated multiple Asian languages and traditional costumes to symbolize unity and friendship among Asian countries [1]. Various world-class music mentors guided the young contestants, helping them develop skills and character aimed at launching them onto the global stage [3].
The competition showcased a rich tapestry of genres that celebrated the unique cultural heritage of each participating country [4]. A collaborative stage performance by Jessie J and Jane ZHANG of "Flashlight & You Ain't Right" on Bilibili surpassed one million views [5].
The finale of "Sing! Asia" was held in Macao on July 27, 2025, with Japanese singer Miyuna being crowned champion [1][2]. Vietnamese artist Phương Mỹ Chi placed third after strong performances praised for stage presence and cultural expression [1][2].
The program was designed to build a cross-national Asian music platform that celebrates diversity, cultural storytelling, and musical excellence over a month-long journey involving travel and multiple performance stages judged by experts [1][3]. The competition secured the second spot in cumulative variety show channel views in Malaysia, Singapore, and Thailand in the first half of 2025 [6].
On Chinese social media, the hashtag #Sing!Asia garnered 1.51 billion reads, and over 1,000 trending posts were related to #Sing!Asia [7]. For more information about iQIYI and its shows, please contact [email protected].
iQIYI continues to produce innovative, engaging, and high-quality content that captivates audiences, exemplifying its dedication to breaking new ground in entertainment and connecting audiences across the region.
- As iQIYI strives to connect audiences across the region, they planned a special edition of 'Sing! Asia' in 2025, inviting tech-savvy music producers to enhance the musical experience using the latest technology in finance, aiming to provide a platform for global exposure.
- After the grand success of 'Sing! Asia', iQIYI, in collaboration with leading music labels, sought to expand its reach in the entertainment industry, planning to produce more innovative shows fusing music with various genres of entertainment, including technology and finance.
