Investments Focus on Early-stage Start-ups Operating Outside of Established Entrepreneurial Centers
In the bustling startup ecosystem of India, All In Capital, a Bengaluru-based venture capital firm, is making waves with its unique approach to early-stage investing. Founded three-and-a-half years ago, the firm positions itself as a high-volume, founder-first investor.
All In Capital has earmarked ₹150 crore for first cheques and ₹100 crore for follow-on investments from its ₹250-crore corpus. The firm plans to back 50 start-ups over a three-year cycle, with investments ranging between ₹2-5 crore for 10% ownership, primarily at the pre-seed stage.
What sets All In Capital apart is its focus on overlooked but high-potential entrepreneurs outside traditional start-up hubs. The firm's Elevator Pitch 2.0 program is a live venture funding platform specifically designed to source and back high-potential startups from smaller cities (tier II and III). Aditya from All In Capital stated that the firm is open to founders outside Bengaluru, helping them become VC-ready.
With its three-year cohort model, fast deployment cycles, and flexible exit strategy, All In Capital is building a distinctive presence in India's early-stage VC landscape. The firm takes a differentiated approach to exits, considering partial exits once a portfolio company reaches the Series C or D stage and has valuations around ₹3,000-₹4,000 crore. However, the firm does not rely solely on IPOs for returns and aims to take liquidity off the table gradually.
All In Capital is also active in building downstream investor pipelines and maintaining regular updates with late-stage investors. The firm leverages a network of family offices, angels, and international funds to assist with bridge rounds or follow-ons when needed.
The firm provides hands-on support for founders, including help with pitch decks, narrative crafting, and fundraising preparation. All In Capital is sector-agnostic and takes a structured view on profitability expectations, pushing for rational unit economics in consumer brands while staying patient with deep-tech or frontier bets.
As of July 25, 2025, All In Capital has 14 portfolio companies from its second fund. With its unique approach, the firm is well-positioned to continue supporting India's startup ecosystem and creating successful exit opportunities for its portfolio startups.
- All In Capital's focus on overlooked entrepreneurs in smaller cities means they are open to investing in founders living outside traditional startup hubs, such as Bengaluru.
- Alongside its support for founders during fundraising preparation, All In Capital actively builds downstream investor pipelines through regular updates with late-stage investors and network collaboration with family offices, angels, and international funds.
- All In Capital has a differentiated approach to finance, considering partial exits for portfolio companies at the Series C or D stage with valuations around ₹3,000-₹4,000 crore, while also staying patient with deep-tech or frontier bets to ensure rational investment.
