Interview Questions for Neha Singh, Founder and Chief Executive Officer of Obsess
In the ever-evolving world of retail, a new player is making waves with its innovative approach to online shopping. Obsess, a platform that specializes in creating immersive and interactive virtual stores, is transforming the way large brands such as Coach, Tommy Hilfiger, Dermalogica, NARS, Charlotte Tilbury, American Girl, Sam's Club, Mary Kay, and Nayomi engage with their customers.
Obsess' platform leverages AI-powered hyper-personalization techniques to offer a unique, tailored shopping experience for each visitor. By integrating detailed customer data, the platform customizes product recommendations, dynamically adapts store content, and provides context-specific interactions within the virtual environment.
Personalizing the Shopping Journey
At the heart of Obsess' approach lies a series of key personalization methods. These include Unified Customer Profiles, which collect and integrate data from various sources to build a comprehensive 360-degree view of each customer, enabling a precise understanding of preferences and behaviors.
Another crucial method is AI-Driven Recommendations. Advanced algorithms like collaborative filtering and predictive models deliver personalized product suggestions, optimizing for cross-sell, up-sell, and customer engagement based on individual user behavior and preferences.
The platform also customizes virtual store experiences dynamically, adapting the product catalog, pricing, and visual presentation based on the visitor’s profile, industry, location, or previous interactions. This targeted approach increases relevance and conversion rates.
Obsess also supports smooth connections with ERP, CRM, and PIM systems to keep personalized content and pricing accurate and up to date. Moreover, the platform continuously tests, orchestrates, and personalizes customer journeys in real time, offering tailored messaging, offers, and store layouts that resonate uniquely with each visitor.
A Success Story
Obsess' innovative approach has proven successful for its retail partners. Some brands have reported up to 70% increased conversion rates, a 10x increase in virtual traffic, and a 20% higher average order value compared to traditional e-commerce.
The Future of Brand Experiences
In a post-pandemic world, brands need to rethink their omnichannel strategy to meet consumers across all digital channels. Pre-pandemic, brand experiences were limited to retail stores, but now they need to offer a full brand experience across all channels.
Obsess' avatar of the brand's icon guides users throughout the virtual store experience, providing a seamless and engaging journey. The platform also captures real-time user interactions, offering insightful data on user behavior, product interaction, traffic sources, device breakdown, average time spent, click-through rate, and more.
Neha Singh, CEO of Obsess, discussed the use of augmented and virtual reality (AR/VR) technologies by brands to enhance the online shopping experience. As brands integrate virtual selling as a distinct sales channel, beyond their retail stores and e-commerce sites, they must evolve their selling strategies to meet changing consumer behaviors.
While challenges faced by brands as they integrate AR/VR technology were not discussed in the provided context, it is clear that Obsess is at the forefront of this revolution, applying its learning to each new virtual store to deliver high-performing, data-driven online shopping AR/VR experiences.
- Obsess' innovative platform, which specializes in creating immersive and interactive virtual stores, leverages AI-powered hyper-personalization techniques to offer a unique, data-driven shopping experience for each visitor.
- Key personalization methods used by Obsess include Unified Customer Profiles, which collect and integrate data from various sources, and AI-Driven Recommendations, powered by advanced algorithms like collaborative filtering and predictive models.
- By customizing virtual store experiences dynamically, Obsess increases relevance and conversion rates, adapting the product catalog, pricing, and visual presentation based on the visitor’s profile, industry, location, or previous interactions.
- The future of brand experiences requires brands to rethink their omnichannel strategy to meet consumers across all digital channels, as Obsess' platform offers a full brand experience across all channels, including virtual reality and augmented reality technologies.
- Obsess' unique approach, which has proven successful for its retail partners, could offer high-performing, data-driven online shopping experiences as brands integrate virtual selling as a distinct sales channel, beyond their retail stores and e-commerce sites.
