Integration of marketing platform SongTools with dance music distributor LabelWorx announced
In a move that's set to revolutionize the electronic music industry, SongTools, a leading provider of automated marketing tools, has partnered with LabelWorx, a renowned distribution partner for independent electronic and dance music labels. This strategic alliance brings SongTools' full suite of promotional tools directly to LabelWorx's users, streamlining their marketing workflow.
Danny Garcia, CEO of SongTools, and Dominic Kerley, VP of artist, content, and labels at LabelWorx, spearhead this collaboration. The mission is clear: to democratize access to impactful, data-driven marketing tools, leveling the playing field for creators of all sizes.
Simplifying Music Promotion with Automated Tools
The key features and benefits of the SongTools marketing platform, now accessible to LabelWorx's users, include automated marketing tools that simplify music promotion. These tools, such as automated playlisting campaigns and one-click hyper-targeted social media advertising, allow artists and labels to efficiently reach and grow their fanbase.
Integration for Streamlined Workflow
The integration with LabelWorx enhances the reach and operational capacity for independent electronic and dance music labels. By combining LabelWorx's distribution and B2B music services with SongTools' marketing automation capabilities, the partnership creates a unified platform aimed at boosting artist exposure and simplifying marketing complexities specifically for electronic and dance music communities.
Empowering Independent Artists and Labels
The collaboration supports the evolution of artist tools and indie label tech, making effective promotional campaigns more accessible to a broader range of electronic music creators. With user-friendly, tech-forward features, the partnership aims to democratize music production and marketing, supporting both emerging and established acts in the electronic and dance genres.
A Win for Artists, a Win for Labels
This integration eliminates technical and financial barriers that have historically made it difficult for independent artists to scale. LabelWorx artists, managers, and labels will now have access to advanced marketing technology from within their existing workflow. Features like playlist outreach, digital ad deployment, smart links, and real-time performance analytics are now at their fingertips.
The partnership between SongTools and LabelWorx is a significant step forward in streamlining the release process for electronic and dance music artists and labels. With a roster that includes labels such as Catch & Release, Solid Grooves, Artcore, Bedrock, Black Book Records, and Hellbent, and artists like Fisher, Michael Bibi, Pawsa, Indira Paganotto, John Digweed, Chris Lake, and Cloonee, the potential impact of this collaboration is immense.
As LabelWorx continues to look for ways to offer more value to their label partners, the integration with SongTools marks a major milestone in their mission to support the independent electronic music community.
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