Indian business venture GoKwik names former Wix executive Vargab Bakshi as their new head of growth development
In a recent announcement, Vargab Bakshi, also known as Vargab Bakshie, has been named as the Chief Growth Officer at GoKwik, an Indian e-commerce technology company. The company offers solutions for payment processing, fraud prevention, and enhancing customer experiences. GoKwik, which is rapidly expanding, supports over 12,000 brands and boasts a shopper network of over 130 million users. The platform is building India-first, yet globally scalable solutions for online merchants. Vargab Bakshi, who brings over a decade of experience in building internet-first businesses, is excited about joining GoKwik. He believes that the company operates at the intersection of data, AI, consumer behavior, and commerce enablement, making it a natural next step in his career. Before his appointment at GoKwik, Vargab Bakshi was instrumental in driving the adoption of the Wix.com platform among digital agencies and non-technical users. He also played a pivotal role in establishing Shopify's go-to-market strategy across India and other emerging markets. At Shopify India, Vargab Bakshi served as part of the founding team. After his stint at Shopify, he went on to serve as Vice President and Country Head for India at Wix.com, where he oversaw marketing, enterprise sales, partnerships, and product localisation. In his new role at GoKwik, Vargab Bakshi will oversee marketing, brand positioning, partnerships, product-led growth, and international expansion efforts. Chirag Taneja, Co-founder and CEO of GoKwik, expressed excitement about Bakshi's leadership in scaling the startup's global presence. Recently, GoKwik raised $13 million in a growth round led by RTP Global. The company offers products aimed at improving conversion and checkout experiences for D2C brands such as Lenskart, Neeman's, Shoppers Stop, and Man Matters. If you are looking for more specific, detailed information about Vargab Bakshi's earlier and later professional stations, it is recommended to search on professional networks like LinkedIn or to contact the company GoKwik directly, especially if such information is relevant to your research. Vargab Bakshi is also the creator of GrowKwik, a content-driven learning platform under GoKwik that has over 500,000 followers across Instagram and YouTube. His appointment as the Chief Growth Officer of GoKwik marks an exciting new chapter in his career and the growth of the company.
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