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Increased costs loom for consumers: Fujifilm verifies a second US price surge within a month following the initial one

Fujifilm announces another price hike, effective from August 30

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Fujifilm's confirmation arrives: US consumers to face a second price rise, following the first hike...
Fujifilm's confirmation arrives: US consumers to face a second price rise, following the first hike in mere 30 days.

Increased costs loom for consumers: Fujifilm verifies a second US price surge within a month following the initial one

Fujifilm Announces Price Increases on Cameras and Lenses Due to Tariffs and Trade Agreements

Fujifilm, a leading camera manufacturer, has announced price increases on most of its cameras and lenses in the US. This decision comes as a result of the new US tariffs and the trade agreement between the US and Japan.

During its last earnings call, Fujifilm stated that the new tariffs would cost the company around six billion yen a year, which is approximately $40.6 million. The price hikes, which began on August 1, 2025, aim to offset the higher import costs due to tariffs and global market instability.

The most affected products and their approximate price increases include:

| Product | Old Price | New Price | Increase | Percentage Increase | |-------------------|-----------|-----------|----------|---------------------| | X-M5 Body | $799 | $899 | $100 | ~12.5% | | X-T30 II Body | $899 | $999 | $100 | ~11.1% | | X-S20 Body | $1,299 | $1,499 | $200 | ~15.4% | | X-T50 Body | $1,399 | $1,599 | $200 | ~14.3% | | X100VI | $1,599 | $1,799 | $200 | ~12.5% | | X-T5 Body | $1,699 | $1,899 | $200 | ~11.8% | | X-H2 Body | $1,999 | $2,199 | $200 | ~10% | | GFX100RF | $4,899 | $5,399 | $500 | ~10.2% | | GFX 100S II Body | $4,999 | $5,499 | $500 | ~10% | | GFX100 II Body | $7,499 | $8,299 | $800 | ~10.7% |

The GFX100 II Body saw the largest absolute increase of $800, while most products saw $100–$200 increases.

Fujifilm has indicated that these price changes impact the minimum advertised prices and not necessarily final retail pricing. The company is working with retailers and customers to manage these changes. There may be further price adjustments in the future, but Fujifilm has scheduled the second increase for August 30, 2025.

This trend of price increases is not unique to Fujifilm. Other major camera brands, such as Canon, Sony, Nikon, Sigma, and Leica, have also adjusted their list prices in the US due to tariffs.

For those looking to beat the price increase, Digital Camera World recommends browsing the best Fujifilm cameras and the best Fujifilm lenses.

Hillary K. Grigonis, who leads the US coverage for Digital Camera World, has more than a decade of experience writing about cameras and technology. She is a licensed drone pilot and has tested a wide range of cameras and lenses across multiple brands. Her work has appeared in various publications such as Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more.

Prior to the first price increase, Fujifilm shifted production, launching Japan-made versions of several popular cameras that were previously made in China. This move was in response to the tariffs on goods imported from Japan, which shifted from a paused rate of 10 percent to 15 percent at the start of August.

Hillary K. Grigonis, who is currently a Fujifilm user, favors a journalistic style in her wedding and portrait photography. As a former Nikon shooter, she brings a unique perspective to her reviews and comparisons of cameras and lenses.

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