Honda Announces Opening of "M.O.V.E. by Honda," Their Innovative First Immersive Experience Center Based in Thailand
The M.O.V.E. by Honda, an immersive experience center, is set to open its doors in Bangkok, Thailand on August 15, 2025. This groundbreaking initiative by Asian Honda Motor Co., Ltd., Thai Honda Co., Ltd., and Honda Automobile (Thailand) Co., Ltd., will run until November 30, 2026, at EM GLASS, Ground Floor, EMSPHERE, 628 Sukhumvit Rd, Khlong Tan, Khlong Toei, Bangkok 10110.
The center, a significant milestone in Honda's journey towards an electrified and sustainable future, is free for all to attend. It invites customers, enthusiasts, and the public to explore the future of mobility and engage all five senses through multi-sensory zones.
A Multi-Sensory Journey Awaits
Upon entering the center, visitors are greeted by the entrance zone, which reflects Honda's human-centric development philosophy, emphasizing customer satisfaction, safety, and reliability.
The core concept of the center is "Sense the Synergy", inviting people to explore the future of mobility and engage in all five senses through multi-sensory zones. The journey begins with the Dream Sphere, an immersive 360-degree room that captures both the past and future of Honda.
The Dream Sphere offers a dynamic visual narrative that traces the evolution of Honda's dreams and challenges from its founding era to the decades ahead. Beyond the entrance, guests enter the Future Mobility zone, which represents Honda's vision for the "New Mobility Ecosystem", where next-generation mobilities seamlessly integrate into everyday life.
Experience the Future
The Future Mobility zone features a 360-degree immersive simulator that lets visitors experience a virtual flight from Bangkok to Pattaya, showcasing how future mobility could become part of daily routines. It also houses the Future Ride zone, offering a hands-on experience of next-generation motorcycle riding with a dynamic riding simulator.
The center culminates in the M.O.V.E. Cafe, the final chapter of the journey through The M.O.V.E by Honda. Here, visitors can enjoy an immersive tasting experience that engages all five senses.
The M.O.V.E. by Honda embodies Honda's global brand slogan, "The Power of Dreams - How we move you." It is a testament to Honda's commitment to creating new ways of moving that are smarter, more sustainable, and enjoyable.
The Future Mobility zone at The M.O.V.E. by Honda reflects Honda's commitment to creating new ways of moving that are smarter, more sustainable, and enjoyable. With its opening hours from 10:00 AM to 10:00 PM daily, and a special opening on August 15, 2025, from 7:00 PM to 10:00 PM, it promises to be an exciting destination for anyone interested in the future of mobility.
[1] Asian Honda Motor Co., Ltd. Press Release, "The M.O.V.E. by Honda: A Journey into the Future of Mobility", 2025.
[3] Honda Automobile (Thailand) Co., Ltd. Press Release, "The M.O.V.E. by Honda: A Sensory Experience into the Future of Mobility", 2025.
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