Harness Real Magic with AI-Powered Coca-Cola Concoctions
Let's Talk Coca-Cola's New AI Playground
Think you got the creative chops? Coca-Cola's just unveiled a badass new AI platform called "Create Real Magic." This cutting-edge platform, built by OpenAI and Bain & Company, merges the might of GPT-4 and DALL-E tolet the imaginative amongst us craft unique pieces inspired by Coca-Cola's iconic archive.
The buzz is real—sorry, couldn't resist. Fans in Oz and the US can dive in and play around till March 31, 2023. So, what say you? Ready to create some magic with that red, bubbly goodness?
Coca-Cola's AI-Fueled Creative Competition
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Coca-Cola's eyeing this new technology as a chance to explore fresh creative horizons and bolster marketing efforts across the board.
Collaborating for Creativity
The "Create Real Magic" platform is the brainchild of a collaboration between Coca-Cola and a new global services alliance. It's a impressive alliance formed by Bain & Company and OpenAI. Coca-Cola's the first company to join the mix, mixing OpenAI's tech prowess with Bain's digital expertise and business smarts.
Coca-Cola's Global Design and Creative teams have teamed up with OpenAI to select 30 artists for a three-day workshop right at Coca-Cola's global HQ in Atlanta.
The Real Magic Creative Academy
The Real Magic Creative Academy, a three-day bootcamp, is all set to happen at Coca-Cola HQ in Atlanta. Thirty lucky artists will get the chance to co-create magic with AI tools like GPT-4 and DALL-E. The resulting materials could end up gracing Coca-Cola-licensed goods, digital collectibles, and more. And did we mention these artists will score credit for their work? AI stars like Emma Sofija, Chris Branch, Paul Parsons, and Ean Hwa Huag have already kicked off the campaign.
The workshop aims to unearth how AI and human creativity can breathe life into marketing and other corporate processes.
AI in a Nutshell
Coca-Cola's been busy using AI in its marketing ventures, from AI-powered vending machines to image recognition for loyalty programs. And it doesn't stop there. Coca-Cola's AI dreams go as far as demand forecasting, inventory management, and even creating new beverage concoctions.
In a nutshell, Coca-Cola's "Create Real Magic" platform is a fresh validation that AI isn't just about automation—it's about pushing the envelope of creativity and innovation in marketing.
So, let's see what you've got! Take a swing at "Create Real Magic" and share your magic with the world. And remember, sometimes all it takes is an ounce of inspiration—and the right tools—to create a splash.
Dive into the realm of innovation through Coca-Cola's AI-driven platform, "Create Real Magic," and apply your creativity with GPT-4 and DALL-E to showcase your artwork in media influencers' hotspots like Piccadilly Circus and Times Square. This not only revolutionizes the entertainment landscape but also marks a significant step in using artificial intelligence to boost various aspects of lifestyle, including marketing efforts.
