Gold Prices Soar by More Than 30% Annually, Making Akshaya Tritiya a Lucrative Day for Buying Gold
Sparkling Gold Markets: Akshaya Tritiya 2025 Gold Demand Projections
Gold, the gleaming favorite, has been a star investor pick, yielding a whopping 30% return since the last Akshaya Tritiya, according to Ventura Securities. As we approach this festive day on the 18th, the cost of 24-carat gold has jumped from Rs 73,240 per 10 grams in 2024 to a staggering Rs 94,000-Rs 95,000 per 10 grams in 2025.
Akshaya Tritiya, deemed as one of the auspicious days to purchase gold, is deeply rooted in tradition and believed to bring prosperity and wealth. With this age-old superstition, millions across the nation flock to gold, not just for adornment but also as a secure, time-tested investment, especially during tumultuous economic times.
Historically, gold has delivered impressive returns and the road ahead continues on the same gold-paved path. In the past six years, gold prices in India have tripled. On Akshaya Tritiya in 2019, 24-carat gold was priced at Rs 31,729 per 10 grams.
The astronomical increase in gold prices is primarily attributed to rising global uncertainties, pushing investors to seek comfort in the protected embrace of gold as a safe-haven asset. In fact, on April 22, 2025, gold prices smashed previous records, breaching the Rs 100,000 per 10 grams mark.
Ventura also shed light on regional trends, noting that South India accounts for nearly 40% of total gold sales during Akshaya Tritiya. The western region contributes about 25%, the eastern region around 20%, and the northern region approximately 10%.
However, the staggering prices could potentially dampen sales volume in 2025. In spite of this, experts predict that the industry's overall revenue will remain consistent compared to last year. Consumers might resort to lightweight designs and installment plans or use their old jewelry to offset the high costs.
Interestingly, while Akshaya Tritiya is highly significant in South India, people in North India place more emphasis on gold purchasing during the Dhanteras festival. It's a busy season for the gold market, and the Yellow Metal is all set to light up the lives of many with its shine and promise.
Historical Gold Performance:
| Year | 24Kt Gold Price (₹/10g) | Annual Return (%) ||-----------|-----------------------------------|-------------------------|| 2015 | 26,936 | -11 || 2016 | 29,805 | 11 || 2017 | 28,873 | -3 || 2018 | 31,534 | 9 || 2019 | 31,729 | 1 || 2020 | 46,527 | 47 || 2021 | 47,676 | 2 || 2022 | 50,808 | 7 || 2023 | 59,845 | 18 || 2024 | 73,240 | 22 || 2025 | 95,900 | 31% (YoY) |
Sources:
- Business Today
- Financial Express
- The Hindu
- India Today
- Livemint
- The performance of gold in the field of personal-finance has been impressive, yielding a 31% return from 2024 to 2025.
- Despite the high cost of gold in Delhi, experts predict that the overall revenue in the finance sector will remain consistent during Akshaya Tritiya 2025.
- Interestingly, in contrast to Akshaya Tritiya, the Dhanteras festival in North India sees a greater emphasis on gold purchasing, making it a busy season for the gold market.
- Technology has played a role in the gold market, as investors keep tabs on gold prices using various financial apps and platforms, contributing to the increased demand.
- Apart from the traditional investment angle, the weather also affects gold sales during festivals like Akshaya Tritiya and Dhanteras, as rainy or stormy weather could potentially impact sales volume.
