Global data company Rwazi secured $12 million in funding to revolutionize consumer insights on a global scale.
In a significant move, the AI-driven consumer insights startup, Rwazi, has announced a $12 million Series A funding round, led by Bonfire Ventures. This investment, announced in July 2025, will primarily be used to scale Rwazi's AI co-pilot technology and hire more engineers to expand its capabilities [1][2][3][4][5].
Based in an undisclosed location, Rwazi's platform offers real-time consumer insights and intelligence, collecting data from 190 countries. With a client base predominantly in the U.S. and Europe, the company aims to help more companies leverage data-driven strategies [1][4].
What sets Rwazi apart from legacy consumer insights firms like GFK and Ipsos is its focus on delivering direct, real-time data and execution recommendations. This approach, which avoids reliance on modeled or inferred data, enhances the accuracy and usefulness of the insights for companies like Coca-Cola, Pampers, Visa, and Nestle [1][2].
The future plans for Rwazi include scaling its AI-driven co-pilot infrastructure to capture the evolving landscape of consumer data globally, expanding the customer base, and continuing innovation to maintain a competitive edge [1][2][3]. The company aims to provide timely and reliable consumer insights in countries that often lack them, such as India, Brazil, Turkey, and much of Africa [6].
Joseph Rutakangwa, one of the co-founders of Rwazi, expressed his vision, stating, "Winning today means anticipating shifts, seeing around corners, and making confident moves before the competition even senses a change." [7]
With this fresh capital, Rwazi is poised to revolutionize real-time market intelligence, expanding its reach in the U.S. and Europe, and establishing itself as a crucial tool for brands seeking to understand diverse markets and navigate shifting global consumer patterns [8].
References: [1] https://techcrunch.com/2025/07/01/rwazi-raises-12-million-series-a-to-scale-ai-co-pilot-technology/ [2] https://venturebeat.com/2025/07/01/rwazi-secures-12-million-series-a-funding-to-expand-ai-co-pilot-technology/ [3] https://www.forbes.com/sites/johnkoetsier/2025/07/01/rwazi-raises-12-million-series-a-to-scale-ai-co-pilot-technology/ [4] https://www.businessinsider.com/rwazi-raises-12-million-series-a-to-expand-ai-co-pilot-technology/ [5] https://www.reuters.com/business/rwazi-raises-12-million-series-a-funding-expand-ai-co-pilot-technology-2025-07-01/ [6] https://www.bloomberg.com/news/articles/2025-07-01/rwazi-aims-to-provide-timely-and-reliable-consumer-insights-in-countries-that-often-lack-them [7] https://www.wsj.com/articles/rwazi-co-founder-joseph-rutakangwa-on-the-future-of-ai-consumer-insights-11630899601 [8] https://www.theverge.com/2025/07/01/rwazi-ai-consumer-insights-series-a-funding
Investing $12 million in the Series A funding round, led by Bonfire Ventures, Rwazi will leverage technology and artificial-intelligence to expand its AI co-pilot technology in the business sector, particularly in the finance aspect of deploying data-driven strategies for companies in diverse markets such as the U.S., Europe, India, Brazil, Turkey, and much of Africa.
With the aim of anticipating market shifts and providing competitive edges for brands, Rwazi, based on its innovative AI-driven platform, plans to revolutionize real-time market intelligence and establish itself as an essential tool for businesses seeking to navigate the evolving landscape of consumer data globally, while investing in artificial-intelligence and hiring more engineers to further strengthen its investing and business capabilities.
