Geometry announces the elevation of Manuel Bordé to the role of Global Chief Creative Officer
After a successful tenure as the chief creative officer of Geometry's North America region, Manuel Bordé has been promoted to the global chief creative officer of Geometry. This promotion was announced over a year ago.
Geometry, a creative commerce agency, was recently merged with VMLY&R, resulting in the formation of VMLY&R Commerce. The merger was finalized last month.
In this new role, Bordé will play an instrumental part in launching VMLY&R Commerce. He will continue to serve in his position as global chief creative officer of Geometry within the new company.
The identity of the Global Chief Creative Officer at VMLY&R Commerce, following the merger, has not been revealed in the search results. However, it is known that Jon Hamm previously held this role at Geometry, having left in October 2019.
VMLY&R's CEO, Beth Ann Kaminkow, will have Bordé as a global creative partner in the new company. Bordé took on the position of chief creative officer of Geometry's North America region over a year ago.
Geometry was a creative commerce agency before the merger, focusing on creating innovative solutions that drive business growth. With the merger, VMLY&R Commerce is poised to offer a comprehensive suite of services, blending creativity and commerce to deliver exceptional results for its clients.
The rebranding of Geometry to VMLY&R Commerce is set to take effect next year. Bordé's leadership and vision are expected to play a significant role in the success of the new company.
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