Future Direction in iGaming Advertising: Insights from Gala Grigoreva at Adsterra
At SiGMA Africa 2025, Gala Grigoreva, CMO of Adsterra, shared some juicy insights into Adsterra's growing clout within the global advertising and iGaming sectors. During a rowdy conversation with Jeremiah Maangi, CEO of iGaming AFRIKA, Gala laid it all out: Adsterra's ambitions, tech advancements, and plans to cement deals across Africa.
Adsterra, a heavyweight in the digital ad game, specializes in buying and selling web traffic with a specific focus on iGaming. With a roster of major industry greats like MelBet, MozzartBet, 1Win, 1XBet, and more, Gala announced they're hunting for even more African operators to join their exclusive club.
Adsterra's USP? Quality and transparency, with a rock-solid anti-fraud system that guarantees clean and high-converting traffic. Gala wasn't shy about boasting their stuff, declaring, "You can expect nothing but gold-standard traffic from us!"
Curious about more? Read up on Bet267's launch in Botswana, Mukul Kaushik's discussion on affiliate marketing in Africa, Gali Hartuv's insights on leadership, VIP strategies, and driving growth at WarriorLab, the acclaimed partnerships and awards of MelBet Partners & Affiliates, and Damien Raymond's thoughts on transforming African gambling regulations with innovation.
Another stellar feature that caught our attention? Adsterra's deep expertise in iGaming, thanks to their savvy team of managers. Advertisers partnering with Adsterra don't just get their hands on advanced tech; they also get access to expert heads via the partner care system.
Adsterra's tech magic revolves around a CPM model for buying traffic, but they cater to the iGaming industry's penchant for CPA optimization with an in-house CPA goal optimization tool. This flexibility ensures advertisers can drive deposits and conversions like a boss, maximizing their return on investment.
One thing's for sure: the in-house tech can't be beat. Gala was dead proud when we asked: "That's all our own tech, baby!"
With their clean and converting traffic, robust anti-fraud system, expert support, and in-house tech, Adsterra is a no-brainer for iGaming operators and affiliate marketers worldwide. As they set their sights on Africa, Gala and the gang can't wait to hook up with both titans and rising stars of the continent.
Wanna get in on this action? Join the Telegram community and hang out with the cool cats from 1xbet, Adsterra, CPA, CPM, Gala Grigoreva, igaming, Melbet, and technology.
[1] Adsterra: Expanding Its Presence in the African iGaming Market [2] Adsterra's Focus on Quality and Transparency [3] Affiliate Marketing Opportunities in Africa [4] Adsterra's Partnerships with Major Global Operators [5] Mobile Advertising Trends in Africa
- Adsterra, with its focus on iGaming, is keen on broadening its influence in Africa, aiming to form partnerships with African operators.
- Adsterra's unique selling proposition lies in its dedication to quality and transparency, backed by a robust anti-fraud system.
- The African market presents an exciting opportunity for affiliate marketing, and Adsterra, as a digital ad heavyweight, offers a viable solution.
- Adsterra has established relationships with major industry players like MelBet, MozzartBet, 1Win, 1XBet, and more, and aims to add African operators to this illustrious roster.
- Adsterra's in-house technology, combined with its team of experts and flexible CPA optimization tools, promises to deliver the best results for advertisers in the iGaming sector, making it an attractive choice for operators and affiliate marketers worldwide.
