Fintech company Hala, based in Saudi Arabia, secures new investments from private equity titan TPG
In a significant move for the Saudi fintech industry, Hala, a leading financial services provider for Small and Medium Enterprises (SMEs) and freelancers, has secured fresh funding from TPG, a leading global private equity firm with over $220 billion in assets under management.
Founded in 2018 by Esam Alnahdi and Maher Loubieh, Hala initially started as one of the first mobile wallets in Saudi. However, the startup later pivoted to providing financial services, catering to retail merchants, bank accounts, POS solutions, debit cards, and expense management controls.
Last week, Hala received a license from the Saudi Central Bank to provide debt-based crowdfunding solutions, in addition to its existing Electronic Money Institute (EMI) license. Despite the exciting news, details about the funding round for these new solutions were not disclosed.
Hala serves over 100,000 merchants with its POS solutions and aims to make inbound and outbound payments easier for SMEs. The company also offers services to freelancers certified by the Saudi HR Ministry, further expanding its reach.
TPG's investment in Hala marks a significant milestone for the Saudi fintech sector. With this funding, Hala is poised to expand its offerings and continue its mission of empowering SMEs and freelancers in the Kingdom.
However, the exact funding amount and details of this round remain undisclosed, as they have not been publicly reported or available in the recent search results as of August 2025. To obtain the specifics, one may need to check Hala's official announcements, TPG's press releases, or financial news more specifically focused on that transaction.
This development comes at a time when the Saudi Arabian Monetary Authority (SAMA) is encouraging the growth of fintech companies in the kingdom, with a focus on promoting financial inclusion and supporting SMEs. With Hala's innovative solutions and TPG's global expertise, the partnership promises to bring about transformative changes in the Saudi fintech landscape.
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