Exploring Tunes and Business Strategies | Inventive Music Discussion Podcast
In the ever-evolving world of music, technology plays a crucial role in shaping the industry. One such figure who embodies this fusion is award-winning jazz saxophonist, songwriter, and teaching artist, Mike Casey.
Casey, an independent artist, has made a significant impact in the music scene, amassing over 2 million streams worldwide without the backing of a record label or team. His music can be found on various platforms including Apple Podcasts, iHeartRadio, Spotify, Overcast, Stitcher, TuneIn, Google Play, Soundcloud, YouTube, and other favorite podcast players.
Casey's project, "The Harlem Sessions," showcases his versatility as a musician, featuring collaborations with diverse artists such as DJ Logic, Nat Reeves, and Benito Gonzalez. A Spotify remix of his music is also available for listeners to enjoy.
The podcast episode featuring Casey delves into the impact of streaming on jazz creation, a topic that resonates with his innovative approach to music. The podcast, themed around Kevin Kelly's quote, "The Future is Already Here - It's just not evenly distributed," brings together diverse innovators in the music industry for insightful conversations.
Casey, who is no stranger to using digital technology in his music, also discusses his marketing strategies. He values understanding his audience and employs various methods to promote his music, such as utilising social media platforms, distributing music through streaming services, running targeted online advertising campaigns, and building and maintaining a personal website or mailing list.
For detailed, current information on Casey's specific digital marketing methods, it is recommended to check his official social media profiles or website directly.
Casey has performed at notable venues like the NYC Winter Jazz Fest, Lincoln Center, NYC SummerStage, Ginny's Supper Club, and Cape May's Exit Zero Jazz Festival, showcasing his talent and dedication to the art of jazz.
In this podcast episode, listeners can expect a fascinating conversation with Mike Casey, delving into his unique journey in the music industry and his thoughts on the role of technology in shaping the future of music.
Technology is integral to Casey's marketing strategies, as he utilizes social media platforms, streaming services, online advertising campaigns, and a personal website or mailing list to promote his music. The podcast discussion also centers around the impact of streaming on jazz creation, a topic that intertwines technology and entertainment.
