Expansion of Booming Games in Africa confirmed with Betway partnership
In a strategic move to capitalize on the expansion opportunities within Africa's iGaming market, Booming Games has announced a partnership with Betway Africa, one of the most recognized and trusted brands in the region. This collaboration allows Booming Games, a provider known for high-quality online slots, to deliver its content on the Betway Africa platform, broadening its reach to African players and reinforcing its position in the continent's growing gaming sector.
The partnership, publicly announced in July 2025, marks a significant step for Booming Games in strengthening its African market presence. By collaborating with Betway Africa, Booming Games gains access to a well-established operator with a significant customer base across multiple African countries, which should enhance player engagement with Booming's portfolio of online slot games.
Craig Osborn, Head of Product at Betway, has welcomed the opportunity to incorporate Booming Games' offer into Betway. Solomon Godwin, Head of Africa at Booming Games, described the partnership as a strategic step forward in the company's expansion into the South African market.
Betway Africa, introduced in South Africa in 2017, has quickly become a leading brand. The partnership will provide Betway Africa with access to Booming Games' top-performing titles such as Buffalo Hold and Win Extreme 10,000, Burning Classics, 64 Gold Coins Hold and Win, and Cash Pig 2, further strengthening Betway's offering and bringing added variety to its entertainment lineup.
This move complements Booming Games' broader international expansion strategy, including partnerships in other markets such as the UK, thereby consolidating its global footprint. Booming Games is committed to delivering a premium experience across the entire African region.
The partnership comes after Booming Games announced a tie-up with Bitville Gaming, focusing on the South African iGaming market, earlier in July. A separate partnership was signed by Booming Games with Odibets a month prior.
With this partnership, Betway Africa is now among the list of online casinos where players can enjoy Booming Games for real money. Betway Africa delivers both sports betting and iCasino experiences, making it an ideal platform for Booming Games' offerings.
The collaboration between Booming Games and Betway Africa underscores the growing interest in the African iGaming market, as well as Booming Games' commitment to being at the forefront of this exciting growth.
[Image credit: Booming Games]
- Booming Games has strengthened its African market presence with a partnership with Betway Africa, a recognized and trusted online casino brand in Africa.
- By collaborating with Betway Africa, Booming Games has gained access to a well-established operator, enhancing player engagement with its portfolio of online slot games.
- The partnership brings added variety to Betway Africa's entertainment lineup, providing access to Booming Games' top-performing titles such as Buffalo Hold and Win Extreme 10,000 and Burning Classics.
- This strategic move is part of Booming Games' broader international expansion strategy, which includes partnerships in other markets like the UK, and emphasizes the company's commitment to delivering a premium gaming experience across the African region.
