Expanded Streaming Landscape

Expanded Streaming Landscape

In a significant revelation, a research report published by the Creative Industries Policy and Evidence Centre (PEC) in April 2020, titled "Streaming Culture," has highlighted the impact of the COVID-19 pandemic on people's consumption habits in activities such as TV, film, music, and video games.

The research, conducted in partnership with the UK Intellectual Property Office, aimed to develop robust evidence on how consumption of creative content changed during and after the pandemic. The findings underscore a significant shift towards digital and remote engagement, with increases reported in streaming TV and film, listening to music online, and playing video games.

The pandemic has indeed catalysed a shift towards digital consumption in creative sectors. This shift was driven by lockdown measures and social distancing rules, which limited physical attendance to cultural and entertainment venues.

The research also shed light on the importance of digital access and the challenges faced by marginalized or underserved populations in accessing creative content. This linkage between consumption habits and broader issues of digital equity was a key finding of the study.

The research, based on survey data from 2013-18, commissioned by the UK Intellectual Property Office and consolidated by the UK Copyright and Creative Economy Centre, points out disparities in terms of uptake by socio-demographic groups. Even after accounting for Internet access and social class, age predicts whether people participate in streaming.

The research further suggests that streaming is likely to continue to become more important to the creative industries in the next decade. The rise of streaming as a major innovation in culture consumption over the past decade was another focus of the study.

The authors of the "Streaming Culture" research are Professor Martin Kretschmer, Professor of Intellectual Property Law at the University of Glasgow and Director of CREATe, Raphael Leung, Data Science Fellow at Nesta, and Bartolomeo Meletti, Creative Director for CREATe at the University of Glasgow.

In addition to the "Streaming Culture" research, the PEC is currently working on related research in partnership with the Intellectual Property Office (IPO), focusing on the impacts of COVID-19 on people's consumption habits and their relationship with people's wellbeing during the pandemic.

The UK's departure from the EU has changed the way that British firms trade and work with European firms in the Creative Industries. Worldwide exports of creative goods exceeded 500 billion USD in 2015, with a 150% increase since 2005. However, the exact detailed statistical data or consumption metrics were not provided in the excerpts, the overarching conclusion is that COVID-19 has catalysed a shift towards digital consumption in creative sectors and emphasized the need for inclusive access strategies within these industries.

1. The COVID-19 pandemic has catalyzed a shift towards digital consumption in the creative sectors, as demonstrated by the research titled "Streaming Culture" published by the Creative Industries Policy and Evidence Centre (PEC) in April 2020.
2. This shift towards digital consumption was driven, in part, by lockdown measures and social distancing rules that limited physical attendance to cultural and entertainment venues.
3. The research conducted in partnership with the UK Intellectual Property Office highlights the importance of digital access, as it brings attention to the challenges faced by marginalized or underserved populations in accessing creative content.
4. Based on survey data from 2013-18, the research points out disparities in terms of uptake by socio-demographic groups, with age being a significant predictor of whether people participate in streaming.
5. The authors of the "Streaming Culture" research, which include Professor Martin Kretschmer and Professor Raphael Leung, suggest that streaming is likely to continue to become more important to the creative industries in the next decade.
6. The rise of streaming as a major innovation in culture consumption over the past decade, another focus of the study, underscores the role of innovation in driving the creative economy.
7. The impact of the pandemic on people's consumption habits and its relationship with people's wellbeing is the current focus of related research conducted by the PEC in partnership with the Intellectual Property Office (IPO), emphasizing the importance of evidence-based policy-making in the creative industries.

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