Evoplay forays into the Peruvian lottery sector through a partnership with Loterías Torito
**Peru's Regulated Lottery Market Welcomes Evoplay's Innovative Instant Games**
Peru's lottery sector has taken a significant step forward with the introduction of Evoplay's instant games, designed to attract a broader, mobile-first audience. This collaboration marks a significant achievement for Evoplay as it expands its presence in regulated markets across Latin America.
Since February 2024, Peru's online gambling and betting market has been fully regulated under Law No. 31557 and related regulations, including Laws 3155, 31806, and Supreme Decree 005-2023-MINCETUR. All operators, domestic or foreign, wishing to offer lottery or gambling services must register with the Ministry of Foreign Trade and Tourism (MINCETUR) by complying with a detailed legal process, ensuring operations are legal and transparent.
Operators must meet strict technical and security standards, exemplified by certification requirements such as GLI-33, which validate sportsbook and gaming platforms' compliance with Peru’s regulatory framework. There is a special gaming tax at 12% of net profits for all licensed companies, with revenues allocated 40% to the public treasury, 40% to tourism development, and 20% to mental health promotion. MINCETUR holds the authority to block unauthorized gambling websites, IPs, and applications, preventing illegal lottery and betting activities online.
Loterías Torito, a trusted name in the Peruvian lottery sector, operates both online and across retail locations in Peru. The regulatory framework emphasizes ensuring a safe, transparent, and compliant gambling environment, which includes protections against illegal operations that might lack player safeguards. Evoplay's games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot-out: Street, B-Ball Blitz, and Hockey Shootout, have been localized and tailored to meet Loterías Torito's regulatory standards and responsible gaming objectives.
José Ludeña Díaz, Director of Operations at Loterías Torito, believes that Evoplay's games are what Loterías Torito needs to appeal to new generations of players. Frank Cecchini, Head of Lottery at Evoplay, shares this sentiment, stating that Evoplay's content can help bridge the gap between lottery players and online gamers. The partnership will see Evoplay supply a tailored portfolio of instant win games to Loterías Torito, with the games being launched on Loterías Torito's platform.
This collaboration underscores Peru's commitment to a regulated and responsible gambling environment, where operators like Loterías Torito can offer innovative and high-quality digital games alongside traditional lottery products. As the market continues to grow and evolve, it is expected that more partnerships between international game developers and Peruvian operators will follow, further enriching the gaming landscape in Peru.
In this collaboration between Evoplay and Loterías Torito, innovative instant win games, inclusive of smartphones-friendly titles like Adrenaline Rush and Penalty Shoot-out: Street, are being integrated, showcasing the fusion of technology and traditional lottery offerings in Peru's regulated gaming market. With the growing trend of mobile-first audiences in the lottery sector, this partnership could potentially broaden the appeal of gadgets like smartphones for gaming purposes in Peru.
