Equifax United Kingdom Increases Collaboration with Sagacity to Initiate Data-Powered Marketing Interactions, Enabling a More In‐Depth Understanding of Consumer Profiles
In a move to support businesses with customer data enrichment and acquisition, Sagacity and Equifax UK have expanded their partnership. The partnership aims to empower marketers with innovative solutions for customer acquisition and engagement.
Sagacity's mission is to help businesses grow by providing advanced insights and segmentation capabilities. Their flagship product, Marketing Enrich, offers predictive and descriptive attributes for a deeper understanding of customers. Built on the principle that deeper customer understanding leads to better decisions, Marketing Enrich can enhance a marketer's existing customer data.
Equifax UK's Target Prospect, another key solution in this partnership, is a consumer dataset that improves customer acquisition and overall experience. It applies the principle of deeper customer understanding to new customer acquisition, helping businesses grow by enabling compliant, ROI-driven marketing across the right channels, considering demographics, behaviours, and interests.
Dean Standing, Chief Revenue Officer at Sagacity, expressed excitement about reinforcing their long-term relationship with Equifax, delivering data to help connect with UK consumers. Matt Jones, Director of Strategic Alliances & Partnerships at Equifax UK, stated that the expanded partnership directly addresses key marketing growth challenges in various sectors.
The solutions, Target Prospect and Marketing Enrich, utilize extensive, permissioned UK consumer datasets. They offer fast, easy access to specialized Equifax data through a modernized cloud environment, such as Google Cloud BigQuery. This facilitates agile and data-driven marketing operations, including what-if testing and real-time visualization of outcomes, allowing marketers to quickly adjust strategies amid market changes without requiring advanced data science expertise.
The partnership allows Equifax to leverage Sagacity's data assets to provide UK businesses with a more insightful view of the consumer population. By delivering a comprehensive 360-degree view of customers—including their ability to save, spend, and invest—Equifax enables targeted marketing strategies that drive loyalty and revenue growth.
Moreover, Marketing Enrich offers an all-inclusive environment where businesses can blend internal, Equifax, and third-party data to test and optimize prospecting criteria. This helps uncover potential risks, reduce losses, and support customers proactively.
Overall, Equifax UK's Target Prospect and Marketing Enrich solutions empower organizations with actionable, unified data insights and tools to discover new customers, tailor engagement, iterate marketing efforts rapidly, and manage financial risk, all within a secure, cloud-based environment designed for business users. These solutions enable businesses to identify emerging market segments ripe for growth and refine target audiences to find new profitable customers, resulting in more effective campaigns and higher conversion rates.
[1] Equifax UK's official press release [3] Sagacity's official press release
This article synthesizes the benefits and features of Equifax UK's Target Prospect and Marketing Enrich solutions based on how Equifax’s differentiated data, cloud analytics, and marketing enrichment capabilities are described to benefit customer acquisition and engagement efforts.
- In the expanded partnership between Sagacity and Equifax UK, technology is utilized to provide businesses with fast, easy access to specialized data sets like Marketing Enrich and Target Prospect, which are built on Google Cloud BigQuery, enabling agile and data-driven marketing operations.
- By leveraging Equifax UK's Target Prospect and Marketing Enrich solutions, businesses can delve into finance-related aspects such as customers' ability to save, spend, and invest, creating targeted marketing strategies that stimulate loyalty and revenue growth while also supporting proactive customer management.
