Enterprise devotes loyalty scheme for fans, offering perks such as athlete encounters and VIP events
Fanatics, a global digital sports platform, has officially launched its enterprise-wide loyalty program called Fanatics ONE. This cross-business program aims to reward fans across all Fanatics platforms, including fan apparel, trading cards, sports betting, and casino [1][2][3][5].
The program features five tiers — ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack — with increasing perks and rewards as members earn FanCash (the program’s currency) and engage more frequently [1][2][3][5].
Unique rewards and experiences offered include:
- FanCash earning and redemption: Earn 5% FanCash back on purchases and up to 10% on sports bets (win or lose) on the Fanatics Sportsbook. FanCash can be used for apparel, collectibles, bonus bets, casino credits, live card breaks, and exclusive shopping experiences [1][3][5].
- Exclusive event access: Invitations to flagship events such as Fanatics Fest and a private, invite-only Super Bowl party.
- Sweepstakes and contests: Opportunities to win unique experiences like trips to NFL games in London and access to athlete meet-and-greets and personalized memorabilia at higher tiers [1][2][4].
- Free shipping and returns: Included at entry-level and beyond.
- Exclusive product drops and shopping experiences: Including fixed-price trading card purchases and other collectibles, plus perks available only to higher-tier members [1][3][4].
This program automatically enrolled existing Fanatics customers in the U.S., is fee-free, and aims to expand globally. It leverages Fanatics’ broad sports platform, 900+ partners, and access to athletes and celebrities to deliver rewards unique to sports fans [1][3][5].
One such fan is Matt Dennish, a former D1 track runner and current teacher in Pennsylvania, who is currently in a competition at Fanatics Games and is close to winning a Ferrari.
[1] https://www.fanatics.com/one [2] https://www.sportsbusinessdaily.com/Daily/Issues/2021/10/11/Product/Fanatics.aspx [3] https://www.sportsbusinessjournal.com/Daily/Issues/2021/10/11/Product/Fanatics.aspx [4] https://www.espn.com/espn/story/_/id/32349565/fanatics-launches-loyalty-program-fanatics-one [5] https://www.cnbc.com/2021/10/11/fanatics-launches-loyalty-program-fanatics-one-for-sports-fans.html
Trading cards and sports betting are part of the diverse platforms where Fanatics ONE, the new enterprise-wide loyalty program, rewards members [1][2][3][5]. The program also leverages technology to offer exclusive event access, sweepstakes, and contests, incorporating finance by providing unique rewards such as trips to NFL games [1][2][4].
