Dismay at AI gastronomy nightmares on TikTok drives desire to abandon eating experiences
In the digital realm of TikTok, a fascinating trend has emerged in 2025, captivating viewers with its bizarre, surreal, and humorous content. This trend, known as the AI brainrot style, is characterised by AI-generated hybrids such as crocodile-headed military planes with Italian text-to-speech voiceovers, reminiscent of the popular Bombardiro Crocodilo trend.
This trend marks a significant shift from previous AI video trends on TikTok, which were more straightforward or thematic. For instance, AI-generated "point of view" (POV) historical recreations or surreal but less humorous themes like lava eating scenes gained millions of views. The current trend, however, embraces the nonsensical, meme-like brainrot aesthetic, which captivates viewers and even brands, who leverage it for viral marketing.
The viral trend is primarily driven by Google's Veo 3, which allows the generation of short, precise, and photorealistic video clips. It is further fuelled by a variety of Twitter handles, including @diabetojones, @knocsnappn, @ojayvibez, @lotionuser, @reallyweirdai, and others, who have shared these AI-generated videos on their accounts.
One unique aspect of this trend is the emphasis on user participation. AI-generated elements are incorporated with catchy, quirky audio overlays, encouraging creative remixes and iterations. In contrast, past trends were often driven by well-defined concepts or music challenges.
TikTok has also introduced a new label system for AI-generated content, increasing transparency about AI use in videos, reflecting the platform’s response to the proliferation of AI content.
The AI-generated videos in this trend are not just entertaining, but they also provoke a visceral reaction from viewers. Some aim to shock, while others take ASMR in surreal new directions. These videos depict scenes that would make David Cronenberg feel queasy, yet viewers find it hard to turn away, despite knowing they might be unpleasant.
The allure of these videos can be likened to good body horror - repulsive yet slightly addictive. It's important to note that these AI-generated videos can be considered art, as they produce emotion.
Interestingly, this trend is a departure from earlier AI video body horror, which was often the result of generators' inability to maintain consistent representations of the human body. The AI-generated videos in the current trend, however, are disturbingly realistic, even if they show the impossible.
In conclusion, the 2025 AI video trend cycle on TikTok represents an evolution from more literal or thematic AI videos to a more chaotic, absurdist creative explosion powered by AI "brainrot" - a playful, meme-driven, repurposing of AI visuals paired with distinctive audio, encouraging viral spread and brand engagement.
- The AI brainrot style on TikTok, in 2025, challenges conventional AI video trends with its surreal, humorous content, using 3D models, AI-generated voices, and unique color palettes.
- Google's Veo 3, a technology, has played a crucial role in fueling this trend by generating short, precise, and photorealistic video clips.
- Contrasting past AI video trends, the current brainrot aesthetic not only entertains but also provokes visceral reactions, showcasing the potential for AI-generated content as a form of art.
- With the increasing transparency about AI use in videos, TikTok has introduced a new label system for AI-generated content, further fostering creativity in this surreal digital art movement.
- The AI-generated videos in this trend, driven by creators like @diabetojones and @reallyweirdai, invite user participation with catchy audio overlays, inspiring creative remixes and iterations, symbolizing the intersection of technology and artificial intelligence with the creative arts.
