Detailed Overview of Eye Tracker Pricing: Examining Over 15 Viable Options Across a Range of Budgets
Eye tracking technology has made significant strides in recent years, leading to the development of more advanced and accessible hardware. This article provides an overview of the various price ranges of eye trackers, their typical uses, and examples of popular products.
Premium Research-Grade Eye Trackers
Premium research-grade eye trackers, such as those from Smart Eye, Varjo, and higher-end Pupil Labs, are designed for high precision and robust data capturing. They are widely used in academic, automotive, and aviation research and are typically priced around tens of thousands of dollars. Varjo specializes in VR headsets with built-in eye tracking, positioned in the premium sector. Pupil Labs offers modular and more affordable research-grade systems, with devices hovering around the lower end of the premium price spectrum, commonly priced at a few thousand dollars but still significantly above consumer-grade options.
Mid/Entry Research-Grade Eye Trackers
Mid/entry research-grade eye trackers, typically priced between $2,000 and $10,000, are suitable for academic and advanced research. Examples include lower-end Pupil Labs systems.
Budget/Consumer-Friendly Eye Trackers
Budget-friendly eye trackers, priced between $50 and $500, are designed for basic research, consumer, and medical use. Examples include Gazepoint's GP3 and integrated VR systems with eye tracking functionality, such as the Vive Pro Eye headset.
Mid-Range Eye Trackers
Mid-range eye trackers, priced between $1,001 and $10,000, are suitable for research questions that require good performance and are applicable to areas like neuromarketing, UX/UI testing, sports tracking, and educational research.
Webcam Eye Tracking
Webcam eye tracking is a scalable, cloud-based solution that eliminates the need for dedicated hardware. The platform's webcam eye tracking accuracy can be compared with screen-based systems through internal tests and a whitepaper. The platform offers a tool to help users decide which eye tracker is right for them.
Other Notable Eye Trackers
- The EyeTech VT3 mini operates at 40 or 60 Hz.
- Pupil Labs offers both the Core and Neon eye trackers in the mid-range category.
- The GazePoint GP3 HD operates at 150 Hz.
- Argus Science and Smart Eye Pro DX-2/3/5 are examples of high-end eye trackers.
The price difference between these eye trackers is primarily due to the eye tracker's accuracy, freedom of movement (headbox), and sampling rate. Low-end eye trackers are generally not recommended for advanced research, but they can help understand the technology and data collection.
The Future of Eye Tracking Technology
The platform is a trusted reseller of eye tracking hardware from companies like Smart Eye, Varjo, and Pupil Labs. The prices of eye trackers vary widely, with prices ranging from just under $1000 to over $70,000. The average price range in 2025 for premium research-grade eye trackers typically falls between $20,000 to $50,000 USD, reflecting advanced accuracy, extensive software support, and integration capabilities for professional research and commercial use.
In summary, the landscape of eye tracking devices spans from affordable consumer models to sophisticated research-grade setups, catering to a wide range of needs and budgets.
- Data-and-cloud-computing has enabled webcam eye tracking, a scalable solution that eliminates the need for dedicated hardware, offering comparable accuracy to screen-based systems.
- Lifestyle applications of eye trackers are expanding, with mid-range eye trackers suitable for neuromarketing, UX/UI testing, sports tracking, and educational research.
- Product-reviews of various eye trackers mention significant price differences based on accuracy, freedom of movement, and sampling rate, with premium research-grade eye trackers reaching up to tens of thousands of dollars, while budget-friendly options are available for under $500.
