Crowdfunding platform Indiegogo has been acquired by Gamefound, marking a significant shift in the crowdfunding industry.
Gamefound, a leading tabletop crowdfunding platform, has made a significant move by acquiring Indiegogo, a well-established crowdfunding site with 17 years of experience and a global community of 38 million members. The acquisition aims to enhance the crowdfunding experience by combining the strengths of both platforms.
Indiegogo will migrate to Gamefound's technology stack, offering creators and backers enhanced features such as over 20 payment options, multilingual support, a full-featured mobile app, instant payments, Stretch Pay (flexible payment options), a robust pledge manager, late pledge capabilities, and the Adfound marketing engine for campaign promotion.
The acquisition is expected to make crowdfunding more innovative, transparent, and creator-friendly. Gamefound creators will gain greater visibility within Indiegogo's diverse community, while Indiegogo's creators will benefit from Gamefound's powerful tools and user-focused technology primarily known for tabletop crowdfunding.
Business terms are also changing, with Indiegogo adopting Gamefound's flat 5% fee structure, which is more creator-friendly and cost-effective. The user experience will also improve, with backers having a streamlined login experience, able to use either Indiegogo or Gamefound credentials.
Both platforms will continue to operate as separate sites for the time being, with the integration mostly happening under the hood via shared technology and combined reach. This approach ensures that Gamefound remains focused on tabletop projects, while Indiegogo maintains its broad creative scope.
The CEOs of both companies, Julie dePontbriand (Indiegogo) and Marcin Świerkot (Gamefound), express confidence in their tech teams and the future of the combined platform. Marcin Świerkot, CEO of Gamefound, indicates that Gamefound's technology is unrivaled, while Julie dePontbriand, CEO of Indiegogo, emphasizes the importance of the platform being friendly and intuitive for backers and professional and reliable for creators.
Indiegogo's tech team is reported to be shipping new features every two weeks, according to Marcin Świerkot, CEO of Gamefound. The combined platform is expected to continue improving terms for both backers and creators, potentially increasing competition with Kickstarter.
In conclusion, the acquisition of Indiegogo by Gamefound marks a new era for crowdfunding. With its advanced technology, user-focused approach, and commitment to innovation, the combined platform is poised to revolutionize the crowdfunding landscape.
Technology from Gamefound will power Indiegogo's operations, providing enhanced features and a streamlined user experience for creators and backers. With features like over 20 payment options, multilingual support, a full-featured mobile app, and the Adfound marketing engine, the merged platform aims to be more innovative, transparent, and creator-friendly.
