Communication Agency Achieves Milestone as First B Corp Certified Agency in Romania and Central and Eastern Europe (CEE)
In a groundbreaking move, Confident Agency, a part of The CONFIDENT Group headquartered in Bucharest and Barcelona, has achieved international B Corp Certification, making it the first agency in Romania and Central and Eastern Europe to join the global B Corp movement.
The B Corp Certification, awarded by B Lab, a nonprofit transforming the global economy to benefit all people, communities, and the planet, is a testament to Confident Agency's commitment to using profit and purpose as complementary forces for good. The certification process was guided by Corina Radu, CEO of Impact Market Romania and co-founder of Better Business Alliance - B, the B Corp representative in Romania.
Confident Agency scored highest in employee practices, client relationships, and social impact engagement during the B Impact Assessment (BIA). This rigorous process verifies a company’s commitment to high standards of social and environmental performance, accountability, and transparency. As a B Corp, Confident Agency operates with strong ethical values and prioritizes sustainability, aligning with organisations that have social or environmental goals or those reporting under frameworks like GRI, CSRD, or ESRS.
Partnering with a B Corp certified agency offers several significant benefits. Confident Agency's commitment to high ethical and sustainability standards means your communications strategies will be shaped by a commitment to positive social and environmental impact, transparency, and ethical leadership. This alignment with the UN Sustainable Development Goals (SDGs) can enhance your organisation’s reputation and help you achieve your own sustainability objectives.
Moreover, B Corp agencies are required to demonstrate transparency in their operations and are accountable for their impact on people and the planet. This builds trust with clients and stakeholders, especially as scrutiny over greenwashing and corporate responsibility grows. Working with a B Corp certified agency such as Confident Agency also means partnering with a team committed to high ethical and sustainability standards.
Confident Agency's new business line, Confident Impact, led by Diana Dincă-Lupu as Head of Sustainability, offers full-service support for CSR and ESG solutions, including ESG audits, sustainability reporting, strategic communication, compliance support, training programs, carbon footprint tracking tools, and wellbeing certifications.
The B Corp Certification is open to a wide range of industries, excluding those in fossil fuels, mining, tobacco, gambling, and alcohol. Currently, 11 Romanian companies are undergoing the BIA assessment process, and the number is growing as more businesses recognise the value of this certification.
In Europe, more than 2,000 companies have been certified as B Corps by the end of 2024, representing a doubling in just two years. Confident Agency joins an international community of over 9,700 companies certified as B Corps, distributed across 105 countries and 159 industries.
Mara Gojgar Constantin, founder of The Confident Group, stated that the B Corp Certification is a testament to their ongoing commitment to doing better and creating a positive impact. This certification marks a significant step forward in Confident Agency's mission to lead the way in responsible business practices and demonstrate that profit and purpose can go hand in hand.
[1] GRI: Global Reporting Initiative, CSRD: Corporate Sustainability Reporting Directive, ESRS: European Sustainability Reporting Standards.
Confident Agency's B Corp Certification, awarded by B Lab, signifies their dedication to integrating finance, business, and technology for the betterment of people, communities, and the environment. As a B Corp, they prioritize using profit and purpose together to foster sustainable growth, aligning with businesses reporting under frameworks like GRI, CSRD, or ESRS.
Collaborating with Confident Agency, a B Corp certified company, would mean partnering with an organization that prioritizes high ethical standards, transparency, and sustainability in its business and communication strategies, thereby assisting organizations in achieving their own sustainability objectives and enhancing their reputation in line with the UN Sustainable Development Goals (SDGs).
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