Cloud-based camera control collaboration between Iris, Telycam, and Marshall announced
The video production landscape is set for a transformative change, as Iris, Telycam, and Marshall join forces to redefine the industry. This groundbreaking partnership aims to bring greater accessibility, ease of use, and advanced AI capabilities to users worldwide.
The collaboration sets a new standard by combining Iris's advanced cloud control technology with Marshall's and Telycam's cameras. This integration allows users to control camera movement, adjust settings, and utilise AI-driven capabilities like auto-tracking from a single, cloud-based interface, without the need for additional hardware.
One of the key impacts of this partnership is the increased flexibility it offers. Iris’s AI-driven auto tracking, real-time color correction, and cloud recording functionalities work across a wide range of PTZ cameras from manufacturers like Telycam and Marshall, eliminating compatibility issues.
The scalability of the cloud-first, brand-agnostic platform is another significant advantage. It supports remote access and control, enabling scalable deployment in diverse environments from small studios to large live productions. OEMs can embed Iris natively in their devices, allowing new cameras to be easily integrated into existing production workflows.
The partnership also focuses on enhancing user-friendliness. By consolidating camera control and advanced AI automation into an intuitive web-based platform, Iris minimises the need for manual adjustments. This reduces operator workload and the technical barrier for users, making complex production setups more accessible and easier to manage remotely.
This integration empowers users with greater accessibility and ease of use, enabling them to manage Telycam or Marshall cameras from anywhere in the world in real time. The partnership targets a global audience of professionals in various sectors, including education, corporate environments, broadcasting, and live events.
Noah Johnson, CEO of Iris, expresses his excitement about the partnership with Telycam and Marshall, stating, "This partnership delivers a powerful tool that will revolutionise how users interact with their cameras."
The partnership also extends Iris's reach to a global scale and further strengthens its ongoing collaboration with Audinate, expanding integration possibilities across AV ecosystems, thereby enhancing workflow interoperability for video producers.
In conclusion, the integration of Iris AI-powered camera control technology with Telycam and Marshall significantly improves video production flexibility, scalability, and user-friendliness, setting a new standard in the industry.
Events such as live productions and conferences will now benefit from technology advancements with Iris, Telycam, and Marshall unifying their expertise. This alliance will make data-and-cloud-computing features accessible, ensuring users can easily control Telycam or Marshall cameras, utilize AI-driven functionalities like auto-tracking, and manage events seamlessly through a single, user-friendly, cloud-based interface.
