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Clothing samples introduced at Avitos' pickup locations

Over a third of shoppers, when purchasing footwear, clothing, and accessories via advertising services, have expressed the need to physically try on their purchases. Previously, if an item didn't fit, returns were inconvenient. However, now, customers can return such items directly at pick-up...

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Clothing samples were unveiled for purchase at Avitos' pickup locations
Clothing samples were unveiled for purchase at Avitos' pickup locations

Clothing samples introduced at Avitos' pickup locations

Avito Introduces Try-On and Return Service for Clothing at Pick-Up Points

In a move to enhance customer convenience and boost buyer confidence, online classifieds platform Avito has launched a try-on and return service for clothing at pick-up points across Russia.

The service, under the leadership of Alexander Volozhannin, the CEO of Avito, is currently available at PVP locations throughout the country. When a buyer selects clothing on Avito for delivery to a pick-up point, they receive the item there and can try it on at the site. If the item does not suit the buyer, they may return it immediately at the pick-up location without having to complete the full purchase process.

Over 30% of buyers using Avito's classifieds service require trying on footwear, clothing, and accessories, making this service particularly valuable to a significant portion of the user base. Returning an item that doesn't fit can still be done directly at pick-up points, further streamlining the process.

This service effectively combines the benefits of online ordering with an in-person try-on process, a strategy that aligns with industry norms among prominent Russian marketplaces. The success of the try-on and return service may lead to its expansion to other pick-up points, providing even more customers with this convenient service.

Avito's commitment to improving the user experience in the Russian market is evident in this initiative. While precise operational details such as time limits for try-ons, return policies, or any fees involved may vary by locality and the specific agreement with pick-up points, this system leverages physical locations for smoother logistics and higher buyer satisfaction.

For more information about the try-on and return service, please click the provided link.

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