CEAT Launches India's First 90% Sustainable Passenger Tyre
CEAT Ltd. has made a significant stride in eco-friendly tyre innovation with the launch of India's first passenger car tyre featuring up to 90% sustainable materials. The SecuraDrive CIRCL is set to redefine performance and sustainability in urban mobility.
Developed at CEAT's R&D hub in Halol, Gujarat, the SecuraDrive CIRCL blends eco-conscious design with safety and performance, targeting urban consumers aged 25-45. The tyre's innovation includes three industry-first breakthroughs: a unified biopolymer inner liner, a glycerol-based accelerator, and an anti-static silica-based conductive solution. These advancements place CEAT ahead in the race for eco-friendly innovation in the Indian tyre market, with major competitors like Apollo Tyres Ltd., MRF Limited, JK Tyre & Industries Ltd., and Birla Tyres yet to bring a high-content sustainable passenger tyre to market.
The SecuraDrive CIRCL will be available in two variants, offering 50% and 90% sustainability, priced at ₹8,999 and ₹12,999 respectively. Consumers can expect to find these tyres at CEAT's premium retail outlets and dealerships across major cities starting September 2025.
CEAT Ltd. has launched the SecuraDrive CIRCL, India's first passenger car tyre with up to 90% sustainable materials. The tyre's innovative features and eco-friendly design place CEAT at the forefront of sustainable mobility in India, with competitors yet to match this high level of commitment to sustainability.
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