Carvana teams up with Shaquille O'Neal to introduce the first artificial-intelligence powered robot, 'Shaqbot'.
In an exciting development, NBA legend Shaquille O'Neal has teamed up with Carvana to create an AI-powered assistant named "Shaqbot." Announced in April 2021, this innovative tool is built on Carvana's proprietary large language models.
Shaqbot is more than just a car-buying assistant. It combines technology, creativity, and fun, making it one of the most unique things Carvana has ever built. With Shaquille O'Neal's voice and personality, it helps customers browse inventory, answer questions, and make online car buying more entertaining.
The partnership between O'Neal and Carvana extends beyond the AI-powered assistant. It includes curated vehicle selections, custom brand content, and a campaign hub at Shaqvana.com. The campaign will feature a national ad campaign and a microsite where customers can browse Shaq-approved rides, explore campaign content, and interact with Shaqbot.
Shaquille O'Neal, a 15-time NBA All-Star, NBA Most Valuable Player, NBA Rookie of the Year, four-time NBA Champion, and First Ballot NBA Hall of Famer, expressed his excitement about the partnership. He cited Carvana's ease and innovation as reasons for his interest.
O'Neal, who is also known for his globally renowned DJ business as DJ Diesel, has built a career beyond basketball. He is a globally renowned athlete-turned-entrepreneur, with ventures ranging from his "Business of Fun" mantra to his philanthropic programs like Shaq-to-School and Shaq-a-Claus.
Ryan Keeton, Carvana Co-Founder and Chief Brand Officer, praised O'Neal, stating that he is a great ambassador for Carvana, bringing a big personality, big heart, and big ideas to the partnership.
In addition to his work with Carvana, O'Neal currently works as a TNT analyst on the Emmy Award-winning "Inside the NBA." He also runs the Shaquille O'Neal Foundation, which provides resources for underserved youth.
The partnership between Shaquille O'Neal and Carvana is part of a larger trend of black athletes investing in tech, as evidenced by the "15 Black Athletes Investing In Tech" post. O'Neal's ventures, from Shaqbot to Big Chicken, a Las Vegas eatery with more than 350 locations in development worldwide and 40-plus open, showcase his entrepreneurial spirit and commitment to innovation.
[Image Source: Business Wire]
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