Car manufacturer Lynk & Co intends to establish 500 sales outlets, or 'Shops', across Europe for selling their Volvo-based automobile lineup.
In a move that could signal a new era for automotive sales, Geely, the owner of Volvo, has unveiled its new car brand, Lynk & Co. The first model, the Lynk & Co 01, has been met with significant success in China, particularly due to its focus on connectivity and shared ownership.
The Lynk & Co 01, a compact SUV with the DNA of the Volvo XC40, has been the subject of much debate due to its innovative sales model and car-as-a-service ideas. The car is marketed as a 'connected and sharing' vehicle, with a fixed specification that allows buyers to complete a deal in the shop or online.
Geely's focus on shared cars faces some minor innovations with significant hurdles, including insurance issues. However, the company plans to use Volvo dealers for service needs initially, with the intention of also utilising independent dealers for service and repair.
The success of the Lynk & Co 01 in China suggests strong demand for connected and shared cars. Its sales success may encourage other car manufacturers to follow Geely's lead in developing connected and shared vehicles. The Lynk & Co 01's success in China may also indicate a shift in consumer preferences towards these types of cars.
Lynk & Co aims to open 500 retail shops in Europe to sell its cars. These shops will be located in malls, pop-up locations, and other spaces. The planned locations in Europe include several German cities such as Regensburg, Neumarkt, Haag-Winden, Baierbrunn, Fürth, Lüdenscheid, Remscheid, Wiehl, Engelskirchen, Friedberg (Hessen), and Essen.
Some ideas presented for Lynk & Co, such as paying for a car like a mobile phone contract and treating cars like disposable goods, are already common practices among younger generations. The Lynk & Co 01's sales success on pre-sale in China, where it set a world record for sales in just over two minutes, further underscores this trend.
The Lynk & Co 01 is expected to be a significant contributor to Geely's target of 500,000 sales a year by 2022. As the first car from the new brand, the Lynk & Co 01 marks an exciting step forward in the automotive industry, with a focus on connectivity, shared ownership, and innovative sales models.
Read also:
- Electric-powered vessels take to the waters of Maine
- Elon Musk accused by Sam Altman of exploiting X for personal gain
- Comparing the value of top electric scooters: Kinetic DX versus Bajaj Chetak versus TVS iQube - Which one offers the best bang for the buck?
- American Eagle's risque promotional effort featuring Sydney Sweeney leads to the brand being categorized as a 'trendy stock' among teenagers.
