Caerus Secures Exclusive Agreement with a Major Italian Football League Club
Caerus, a leading predictive analytics company, has secured a multi-season partnership with a renowned Italian football club. This partnership marks the inaugural one for Caerus' Football Services division, which was launched this year to offer football-specific options such as data analytics, strategic consultancy, technical scouting solutions, and global scouting services.
The Italian football club will leverage Caerus' extensive ratings system, covering over 130 leagues and 2,000 teams, to gain actionable insights for informed decision-making. Caerus' unique ratings system, backed by a team of seasoned professionals with expertise in sports modeling and trading, is expected to deliver a significant competitive edge.
Mike Adams, co-founder of Caerus, has over a decade of experience in analytics and risk management with brands like FanDuel and Bet365. Adams stated that this partnership underscores the trust that elite organizations place in Caerus' capabilities. He also expressed excitement about the partnership, calling it a step towards democratizing data-driven models for football clubs globally.
The partnership aims to help the Italian club ascend its respective league to compete and win at the highest levels. It reflects the increasing reliance on data-driven strategies in European football, following the footsteps of successful models seen in Brentford and Brighton.
Moreover, Adams stated that Caerus is in talks beyond Italy to partner with forward-thinking clubs and multi-club organizations. This partnership underscores the growing importance of data-driven decision-making in the sports and sports betting sectors.
Caerus, initially established in 2020 to serve professional betting syndicates, has since expanded its offerings to the sports and sports betting sectors. The partnership with the Italian football club will provide them with Caerus' data solutions and predictive models for strategic decision-making, including player acquisitions and overall strategy.
This partnership is a significant milestone for Caerus and the Italian football club, marking a new era of data-driven strategies in the world of football. It is expected to set new standards for data-driven decision-making in the sports industry, demonstrating the potential of predictive analytics in empowering sports betting operators and clubs worldwide.
Sports betting operators are expected to benefit from the partnership between Caerus and the Italian football club, as the club will utilise Caerus' extensive ratings system to make informed decisions. The partnership reflects the growing importance of data-driven strategies in European football, with Caerus offering services such as data analytics, technical scouting solutions, and strategic consultancy. Moreover, Caerus is in discussions with other forward-thinking clubs to expand its offerings in the sports and sports betting sectors, highlighting the potential of predictive analytics in transforming the business of sports.
