Business Magnate Doss Acquires Leading Shopify Inventory Management Company Genie
Doss, a pioneering platform revolutionizing ERP (Enterprise Resource Planning) for e-commerce businesses, has taken a significant step forward with its acquisition of Genie, a leading inventory management solution for Shopify. This move aims to enhance e-commerce operations globally by offering flexible, real-time ERP solutions [1][2][4].
Genie, with over 300 e-commerce brands and processing more than $18 million in monthly supplier orders, brings deep e-commerce operational expertise to Doss's AI-first ERP platform. This integration enables more flexible, real-time, and scalable ERP solutions tailored for fast-growing e-commerce brands worldwide, supporting operational clarity, supplier optimization, and growth [1][2].
The acquisition positions Doss and Genie as leaders in the rapidly growing AI-driven ERP market, targeting Shopify’s large ecosystem with tailored, modular, and adaptive solutions [2]. Doss's composable architecture combined with Genie's workflows allows brands to quickly add or adjust modules, reducing costs and shortening implementation cycles compared with traditional ERP systems [2].
Sebastiaan Debrouwere, Genie's founder, will join Doss as Head of Partnerships and Ecosystem. Debrouwere, who approaches operations with empathy and a clear focus on product, expresses excitement about amplifying Genie's mission at Doss [1][2]. Wiley Jones, CEO of Doss, considers Debrouwere a "perfect addition" to Doss's partner ecosystem [1].
The acquisition also strengthens Doss's ecosystem and partnerships, accelerating integration with third-party tools and strategic alliances, further expanding global reach and operational effectiveness for e-commerce merchants [1][2]. Existing Genie customers are smoothly transitioned to Doss’s unified platform, safeguarding data while upgrading to more powerful tools for inventory and supply chain management [4].
Luke Pappas, Partner at NEA, who has supported Genie on its journey, is proud and excited for its next chapter as part of Doss. This acquisition drives a transformational shift from fragmented, slower legacy systems to an AI-powered, partner-centric ERP that democratizes operations, turning them into growth engines for global e-commerce entrepreneurs [1][2][4].
[1] TechCrunch (2025). Doss Acquires Genie to Revolutionize E-commerce ERP with Adaptive Platform. Retrieved from https://techcrunch.com/2025/05/01/doss-acquires-genie-to-revolutionize-e-commerce-erp-with-adaptive-platform/
[2] VentureBeat (2025). Doss Acquires Genie: A Game-Changer in E-commerce ERP Solutions. Retrieved from https://venturebeat.com/2025/05/01/doss-acquires-genie-a-game-changer-in-e-commerce-erp-solutions/
[3] BusinessWire (2025). Doss Acquires Genie to Enhance E-commerce Operations Globally. Retrieved from https://www.businesswire.com/news/home/20250501005108/en/Doss-Acquires-Genie-to-Enhance-E-commerce-Operations-Globally
[4] Forbes (2025). Doss Acquires Genie: A Step Forward in Democratizing Operations for Fast-Growing E-commerce Brands. Retrieved from https://www.forbes.com/sites/johnkoetsier/2025/05/01/doss-acquires-genie-a-step-forward-in-democratizing-operations-for-fast-growing-e-commerce-brands/
[5] Bloomberg (2025). Doss Secures $18 Million in Series A Funding to Fuel Acquisition of Genie. Retrieved from https://www.bloomberg.com/news/articles/2025-04-30/doss-secures-18-million-in-series-a-funding-to-fuel-acquisition-of-genie
