Brands Evolve Marketing Strategies for Experience-Hungry Millennials in 2020
Brands are evolving their marketing strategies to cater to the digital-savvy, experience hungry millennial generation. The latest trends in experiential marketing, set to dominate 2020, include immersive, personalized, and multi-sensory experiences that engage customers and foster loyalty.
Technology is playing a significant role in this shift. Brands will employ robots and mixed reality to draw customers in, engaging their senses through smell, sound, and touch. The newest trend, 'stayable experiences,' encourages customers to stay for multiple hours or even overnight, creating lasting memories.
Personalization is another key trend. Brands will offer customized products and integrated online-offline experiences, tailoring interactions to individual customers. This approach is expected to increase engagement and emotional impact, driving customer loyalty.
In 2019, influential CEOs like Jeff Bezos of Amazon, Mary Barra of General Motors, and Satya Nadella of Microsoft led the way in innovative marketing strategies. Their impact and media coverage reflect the growing importance of experiential marketing.
Investments in experiential marketing events have been rising, with brands like Inkbox offering on-site tattoos and customization options. Video advertisements are being shortened to keep customers engaged. The premise of experiential marketing remains to create a closer bond between consumers and brands through memorable, personalized experiences that resonate in the mobile-first world of millennials.
Read also:
- Electric-powered vessels take to the waters of Maine
- Elon Musk accused by Sam Altman of exploiting X for personal gain
- Comparing the value of top electric scooters: Kinetic DX versus Bajaj Chetak versus TVS iQube - Which one offers the best bang for the buck?
- American Eagle's risque promotional effort featuring Sydney Sweeney leads to the brand being categorized as a 'trendy stock' among teenagers.
