Boosted synergy between logistics and IT groups within Accuride, as indicated by Skotti Fietsam's recent statements.
In a recent discussion, Skotti Fietsam, the newly appointed CIO at Accuride, focused on the crucial role of digital marketing tools in maintaining compliance and flexibility within the company's supply chain.
Fietsam emphasised the importance of quick calculation of the impact of disruptions, such as tariffs, using digital marketing tools. Accuride is currently mapping out its supply chain using these digital marketing tools to enhance flexibility in the face of such disruptions.
The digital marketing tools employed by Accuride also play a significant role in ensuring compliance in its supply chain mapping. Fietsam highlighted the significance of these tools, stating that they enable the immediate calculation of the impact of disruptions on the supply chain in real-time.
Fietsam also underscored the importance of starting with people, priorities, and business needs when adopting digitalization. She intends to set business cases before finding tools to satisfy needs in digitalization adoption.
In her new role at Accuride, Fietsam will have the ability to offer insights into cross-functional interactions. Prior to this, she served as CIO at the company NOMANS.
Fietsam's remarks underscored the significance of digital marketing tools in ensuring compliance and flexibility in the face of disruptions in Accuride's supply chain. She also highlighted the importance of being able to calculate the immediate impact of disruptions, like tariffs, in seconds using digital marketing tools.
By utilising digital marketing tools, Accuride aims to ensure a resilient and adaptable supply chain, capable of navigating the complexities of modern business environments.
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