Blueprint Gaming's Chained Bonusing Launches with The Rank Group
Blueprint Gaming, a leading UK-based gaming provider, has rolled out its Chained Bonusing tool in collaboration with The Rank Group. This marks a significant milestone for both parties, as Rank becomes the first operator to launch the enhanced Blueprint Retain proposition with this innovative feature.
Chained Bonusing, now part of Blueprint Retain, allows operators to link multiple marketing offers, creating personalised player journeys. This tool, along with other popular mechanics like Free Spins & Win Spins, Super Mode Drops, Jackpot King, and Rapid Fire Jackpots, is set to boost customer engagement and drive revenue growth for Rank.
Jack Lawson, Senior Account Manager at Blueprint Gaming, expressed excitement about the tool going live with Rank. Rob Lee, Head of Mecca Brands at The Rank Group, echoed this sentiment, stating that the launch of Chained Bonusing strengthens their partnership with Blueprint and offers customers industry-leading in-game rewards.
The Rank Group has gone live with Blueprint's Chained Bonusing tool, further enhancing its recent growth. This move comes after Blueprint Gaming rebranded its operator engagement suite to Blueprint Retain, reflecting its commitment to delivering cutting-edge promotional solutions for operators. While Rank is the first operator to launch the enhanced Blueprint Retain proposition with Chained Bonusing, no information was found about the first operator to start offering the revamped Chained Bonusing after the rebranding.
