Linking Up: ENS and GoDaddy Team Up for a Seamless Web3 to Web2 Transition
Blockchain technology and GoDaddy join forces to bridge the divide between distributed networking systems and traditional domain name service (DNS) solutions.
In an exciting development, domain registrar giant GoDaddy has teamed up with ENS (Ethereum Name Service) to allow users to effortlessly link their names (domains) to standard Web2 domains at no extra cost.
ENS is a decentralized DNS (Domain Name System) that offers users the ability to register domain names on the Web3 and convert complex wallet addresses into readable human names. The partnership between ENS and GoDaddy aims to eliminate the high gas costs that had previously deterred users from making the switch to ENS.
Paul Nicks, head of GoDaddy's domain business, describes this partnership as the "fusion of domain names and blockchain technologies," benefiting both the Web2 and Web3 ecosystems. By connecting DNS to ENS, over 20 million GoDaddy customers will gain access to the perks of the ENS blockchain infrastructure.
ENS is widely recognized as the leading naming protocol in the crypto world, much like how DNS functions in website URLs, linking human-readable names, such as "bob.eth," with lengthy and complex Ethereum addresses.
Nick Johnson, ENS's founder, shares his vision, stating, "By pairing up ENS names and GoDaddy domains, we aim to streamline the way users interact with web domains, blending the familiarity of the DNS with the potential of blockchain technology."
The partnership simplifies the transition process by implementing new smart contracts for cost-free DNS to ENS domain linking, overcoming obstacles like costly gas fees. ENS has been working tirelessly to establish a connection with the conventional web, and as part of its ongoing efforts, support for a web domain (.box) has been added.
This alliance brings numerous benefits for users, such as a simplified user experience, cost savings, increased visibility, and enhanced accessibility. It could potentially accelerate the adoption of Web3 technologies, open new market opportunities, create competitive edges for involved companies, and raise regulatory and security considerations as more users embrace this service.
For further insights, read more about Ethereum Name Service (ENS): The Decentralized Domain System.
- Paul Nicks, head of GoDaddy's domain business, has described the partnership between GoDaddy and ENS as the "fusion of domain names and blockchain technologies," benefiting both the Web2 and Web3 ecosystems.
- By connecting DNS to ENS, over 20 million GoDaddy customers will gain access to the perks of the ENS blockchain infrastructure, such as converting complex wallet addresses into readable human names.
- Nicks adds that this partnership aims to eliminate the high gas costs that had previously deterred users from making the switch to ENS, making the transition from Web2 to Web3 seamless.
- As part of its ongoing efforts to establish a connection with the conventional web, ENS has added support for a web domain (.box), marking another step towards a seamless Web3 to Web2 transition.
