Barbarian Taps CEO Joe Maglio for Double Duty, Appointing Him as New Chief Executive
Rewritten Article:
Joe Maglio's star keeps on rising at Cheil North America. Known as the CEO of McKinney, he's now taking charge of Barbarian too—a bold move towards building a more unified front for organic growth.
But who's stepping aside to make room for Maglio's reign? None other than Steven Moy, our man at indie shop L&C. ADWEEK spilled the beans on this shakeup.
Under Maglio's leadership at McKinney, the agency has experienced tremendous growth, with an impressive triple in size. The addition of a health practice, acquisition of August United (an influencer agency), and the score of high-profile clients such as Popeyes and Little Caesars have all played a part in McKinney's success story.
It seems that Maglio's magic touch hasn't gone unnoticed. With this dual role at Cheil North America, he'll be shepherding not just McKinney but Barbarian too, both part of the holding company's stable of creative and digital shops.
Joe Maglio's impact on Cheil's restructuring efforts can't be denied. As a key executive, he's working to streamline operations, align agency capabilities, and push for greater collaboration and cohesion across Cheil's diverse network. His ultimate goal? To cement Cheil's North American presence in the competitive advertising landscape.
- Joe Maglio's influence extends beyond McKinney, as he aims to foster financial growth and technological advancement within the unified front of Cheil North America's business operations.
- With his strategic position in Cheil North America, Maglio aims to coordinate the growth of both McKinney and Barbarian, thereby reinforcing Cheil's presence in the competitive advertising market.
