Artist Assertively Announces Development of Alleged Novel Color, Previously Thought Inaccessible by Scientific Standpoint.
In a recent twist of events, a University of California, Berkeley team claimed to have opened the doors to a spectrum hitherto unexplored by human eyes - a new color, dubbed "olo." The researchers achieved this by firing laser pulses into volunteers' peepers, reconfiguring their vision to perceive this novel hue.
Quite naturally, the news sparked excitement - and ambition - in the artistic community. British artist Stuart Semple, unsurprisingly, leaped at the opportunity to replicate this groundbreaking achievement and put it up for sale. He calls it "YOLO," and according to him, it's the most affordable paint on the planet, specifically designed for artists.
"Scientists may yawn at the artistic implications of their new color discovery, but I am smoke em' if I get my mitts on it!" Semple declared gleefully on Instagram. "I've spent countless nights brewing YOLO for your artistic delight - grab it at culturehustle.com while supplies last."
So, why the hype? Well, YOLO is reportedly the closest approximation yet of the elusive "olo." How does Semple achieve this alchemy, you ask? By sprinkling in a dash of fluorescent optical brighteners that gobble up ultraviolet light and gleam back blueish light, rendering material appearing whiter or brighter. Who wouldn't want a piece of that?
But wait, here's the rub: the scientists involved in the original discovery caution that "olo" is practically unattainable outside of their lab.
"It's simpler to catch a unicorn ride than reproducing 'olo,'" Austin Roorda, a Berkeley team member, told The Guardian. "The way we trick human vision to see 'olo' means it's never gonna step foot in the real world. Semple might be accused of slinging a run-of-the-mill teal paint under the guise of 'olo.'"
Why, you might wonder, would Semple even bother if 'olo' is impervious to conventional methods of reproduction? Well, the man's been at this art game for years. In 2016 he made headlines with his matte black paint, a response to Anish Kapoor's exclusive licensing of Vantablack - a substance so dark it absorbs light. Semple followed this with a super pink pigment and a smorgasbord of black paint versions in a fervent quest to create the ultimate black - sans the fancy dancy equipment required for Vantablack application.
So, is YOLO the Holy Grail of paint or just more of Semple's artistic tomfoolery? Time will tell. For now, if you've got £10,000 to burn (or £29.99 if you can prove you're an artist), YOLO's yours for the taking. And if you ain't, well, there's always next time.
- The latest development in technology, the discovery of a new color named "olo," has caught the attention of British artist Stuart Semple, known for his innovative approaches in the art world.
- Semple, who has previously created controversial art pieces like his matte black paint in response to Anish Kapoor's exclusive Vantablack, has now released a new paint called "YOLO."
- By incorporating fluorescent optical brighteners, YOLO allegedly offers the closest approximation to the elusive "olo" color, giving an illusion of whiter or brighter materials.
- However, scientists involved in the original "olo" discovery have cautioned that the color is almost impossible to reproduce outside their lab, questioning the authenticity of Semple's YOLO paint.
