Artificial Intelligence Amplifies Radio Sales Performance
In the bustling town of Milford, Conn., Adam Perrotti, an account executive at Connoisseur Media, is making waves in the radio industry. With a career that began in 2023, Perrotti has been leveraging the power of artificial intelligence (AI) to revolutionise his ad and marketing campaigns.
One of the tools in his arsenal is SpecAI, a cutting-edge software that allows Perrotti to create custom commercials on the spot, even while seated in a prospect's parking lot before a meeting. This innovative approach not only saves time but also generates excitement about radio advertising, often focusing on a current sale or specific product/service the business is promoting.
But Perrotti's use of AI doesn't stop at SpecAI. He also utilises ChatGPT to brainstorm creative ideas for marketing campaigns and identify trends or news stories in specific industries. This dual approach ensures his pitches remain fresh and tailored to each client or prospect.
Perrotti's advice to his peers is not to be intimidated by AI, but rather to embrace it as a tool. He believes that AI can be a strong selling tool for marketing consultants, helping to produce commercials quickly and efficiently, complete with a voiceover and background music.
Moreover, Perrotti uses SpecAI during cold calls or walk-ins to businesses, playing the custom commercial to spark immediate interest. The software's ability to generate multiple versions of a spec spot quickly also frees up his schedule, allowing him to focus on other aspects of his campaigns.
In a bid to keep his pitches unique, Perrotti conducts thorough research on a prospect's website or social media accounts, using this information to create a custom commercial that resonates with them. This personalised approach has proven effective in capturing the attention of potential clients and securing successful business relationships.
In an industry where traditional methods can sometimes fall short, Perrotti's innovative use of AI is breathing new life into radio advertising. His success serves as a testament to the power of embracing technology and thinking outside the box.
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