Skip to content

Appointment of Keith Kranepool as VP of Strategic Partnerships within SureBright Corporation

E-commerce and retail brand warranty provider, SureBright, has brought on Keith Kranepool as their new Vice President of Strategic Partnerships.

New appointment: Keith Kranepool takes on the role of VP for Strategic Partnerships within...
New appointment: Keith Kranepool takes on the role of VP for Strategic Partnerships within SureBright

Appointment of Keith Kranepool as VP of Strategic Partnerships within SureBright Corporation

In a move aimed at accelerating growth and creating new revenue opportunities for e-commerce businesses, SureBright has announced the appointment of Keith Kranepool as its Vice President of Strategic Partnerships.

Kranepool, who brings a wealth of experience in building and leading partnership programs across the e-commerce and retail landscape, will focus on expanding and strengthening partnerships that drive mutual growth and market expansion for SureBright and its partners. His strategy is centred on accelerating the growth of SureBright's partner network and creating new revenue opportunities for e-commerce businesses.

SureBright is a platform that turns post-purchase protection into a seamless, brand-building experience for businesses of any size. With its no-cost, no-lift model, D2C Brands and Retailers can launch product warranty and shipping insurance programs effortlessly. The platform is a plug-and-play solution that embeds protection options natively in the checkout flow, unlocking high-margin revenue.

The services provided by SureBright aim to deepen customer trust. The platform assumes the financial risk in all its services, handling all claims, customer support, and regulatory heavy lifting, allowing merchants to focus on growth. This customer-first ethos, coupled with customizable plans and Generative AI-driven technology, ensures unmatched value for its partners.

Rick Albuck, Chief Growth Officer at SureBright, stated that Kranepool's expertise and relationships will be instrumental in expanding SureBright's footprint. The company's goal is to deepen its reach and drive even greater success for its partners with Kranepool's appointment.

For more information about SureBright and its services, visit www.surebright.com. The platform enables the launch of turnkey programs in as little as 10 minutes, making it an attractive solution for businesses looking to enhance their post-purchase protection offerings.

With Kranepool's appointment, SureBright is poised to deliver even more value to its partners, driving growth and success in the e-commerce industry.

Read also:

Latest