Thermomix TM7 Sales Soar, Vorwerk Aims High
Ambitious Plans Unveiled by Vorwerk for Novel Thermomix
Dive into the sizzling success story of Vorwerk's latest kitchen appliance, the TM7. Rapidly surpassing expectations, a staggering 300,000 units have been ordered since its February release, according to CEO Thomas Stoffmehl.
After a six-year hiatus, Vorwerk unleashed the TM7 generation of their signature kitchen appliance. With ambitions to rake in a breathtaking €2 billion this year, the TM7 represents a significant leap in sales for the company, marking an impressive 18% uptick from 2024 [ntv.de].
But, Germany's high demand for the TM7 might leave prospective buyers with a waiting game, as current delivery times surpass the 15-week mark [ntv.de]. With the TM7 production facility in Wuppertal and two factories in France working in overdrive, there's no doubt that Vorwerk's efforts to boost production are underway [ntv.de].
Exciting new features set the TM7 apart, with the capacity to cook food sans a lid for the first time. At a price tag of €1,549 – a modest €50 increase from its predecessor – the TM7 remains a coveted addition to any kitchen.
Unfamiliar with the Thermomix world? Fear not! The TM7 is exclusively sold via direct sales, with independent consultants peddling its perfection at events and gatherings known as Thermomix parties [ntv.de]. Other industry giants like Bosch, Xiaomi, Moulinex, and Kenwood also offer competitive kitchen gadgets, but the Thermomix reigns supreme for Vorwerk [ntv.de]. In 2024, nearly 1.2 million units found homes worldwide, accounting for a substantial portion of Vorwerk's global revenue.
The Vorwerk Group, founded in 1883, maintains its status as the largest direct sales company in Europe despite a slew of challenges faced by some of their products. Their Kobold vacuum cleaner, once a market leader, saw a 10% decline in sales in 2024. However, Vorwerk's recipe platform, Cookidoo, experienced a surge, boasting a massive 6 million subscribers, a 15% increase from just a year ago [ntv.de]. Find yourself in need of some culinary inspiration? Cookidoo is your ultimate destination for Thermomix-friendly recipes!
[Source: ntv.de, jki/dpa]
Enrichment Data Snippets:- Vorwerk invested €70 million in a new factory at Donnemain-Saint-Mamès to meet global demand for the TM7, suggesting increased production capacity.- A new storage, bundling, and packaging center in La Chapelle-du-Noyer will serve as a hub for Southern Europe, hinting at a broader strategy to improve efficiency and scalability.
In the face of the soaring demand for smart-home-devices like the Thermomix TM7, it's evident that community and national legislation will play a crucial role in addressing the backlog of orders, facilitating efficient production, and ensuring quality control for such technology-driven gadgets.
As the Vorwerk Group strives to realize a €2 billion revenue target in 2022, they continue to invest in modernizing their production facilities, such as the recent €70 million investment in a new factory for the TM7, signifying their commitment to maintaining high-quality gadgets and staying competitive in the evolving market for technology-driven smart-home-devices.
