Amazon's Prime Video Revamps NBA Viewing with Interactive Features on Oct 24, 2025
Amazon's Prime Video is set to revolutionize NBA scores viewing with an array of interactive features, starting October 24, 2025. The platform's 11-year NBA deal brings live sports, advertising, and interactivity together, offering advertisers new ways to reach engaged audiences.
The new season on Prime Video will stream in 1080p HDR with 5.1 surround sound and ultra-low latency. Viewers can enjoy real-time stats and analytics without leaving the game screen, building on Amazon's NFL next-gen stats success.
A separate Odds View feature displays rotating betting lines, spreads, totals, and prop bets, togglable via the mobile app. This feature is a result of a collaboration between FanDuel and Prime Video, led by executives from both companies. It allows users to see their active NBA bets during live games and provides real-time updates.
Prime Video's Multiview option enables subscribers to stream multiple NBA games simultaneously, with a primary game in a large window and others in smaller frames. Additionally, AI-powered tools like Key Moments automatically highlight major plays, and Rapid Recap generates a two-minute summary for late arrivals.
Amazon's Prime Video is transforming NBA viewing with sports betting integration, AI-powered tools, and customizable viewing options. These features debut on October 24, 2025, marking a shift from traditional broadcasts toward customizable, interactive basketball coverage.
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