Amazon debuts cloud-based data storage system
Amazon.com has announced a new addition to its cloud services with the launch of Amazon Redshift, a hosted data warehouse offering. This new service, currently available under a public beta, is designed for data sets from hundreds of gigabytes to several petabytes in size, making it an attractive option for organizations of any size, from startups to multi-nationals.
The global data warehousing market is currently growing by more than 10% per year, and TechNavio predicts consolidation in this market with an increasing rate of acquisitions as more cloud-based companies enter the fray. Amazon Redshift, with its promise of low cost and high performance, is set to disrupt the market and challenge the status quo.
Amazon Redshift, priced all-in at less than $1,000 per terabyte per year, is substantially cheaper to use than conventional on-premise data warehouses. The service is fully managed, eliminating the need to worry about hardware provisioning, installation, configuration, or patching. It is hosted in Amazon's Virginia data center, with data protection ensured through replication within the cluster as well as in S3.
Jaspersoft and Microstrategy have already certified Amazon Redshift, and more business intelligence companies are expected to follow. Netflix and NASA's Jet Propulsion Laboratory are among the early adopters of this new technology. Tom Soderstrom, CTO at the NASA JPL's Office of the CIO, stated that Redshift provides a new, fast, and low-cost option for analyzing massive amounts of data.
With Amazon Redshift, organizations can expect to create new types of big data analytics, leading to new discoveries. The announcement of Redshift adds data warehousing to the list of technology markets that Amazon Web Services is threatening to disrupt with its cloud services. As the market continues to evolve, it will be interesting to see how Amazon Redshift shapes the future of data warehousing.
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