Altenar adopts Optimove's Opti-X solution for customer relationship management and marketing automation.
Get ready to level up your betting game, folks! Altenar, a top-tier sports betting and iGaming software provider, has teamed up with Optimove to bring you an enhanced gaming experience. With Optimove's Digital Experience Platform (DXP),Opti-X, on board, operators are geared to amp up engagement, personalization, and the lifetime value of your player right from the get-go.
Opti-X, whose features we've sneaked a peek at (thanks to industrious spies), comes with a Real-Time Messaging system that allows operators to trigger automated, personalized messages across various marketing channels at just the right moment. Say goodbye to missing the perfect opportunity to keep you engaged!
Opti-X also flaunts an AI-driven Smart Search Engine that delivers personalized search results tailored to your past search history, platform behavior, and betting preferences, making sure you find what you're looking for quickly and easily.
This collaboration lets Altenar offer more advanced, end-to-end personalization across all channels and platforms. Armed with Opti-X's behavioral, historical, and predictive modeling, operators can create detailed micro-segments to deliver more personalized interactions that, in turn, foster loyalty and increase player value.
In a nutshell, Altenar's partnership with Optimove cements their commitment to delivering game-changing, player-centric solutions that make a real impact for sports betting operators. As Diego Salas, Sales Manager at Altenar, puts it, "We're committed to elevating the user experience and leveraging data for personalized content that benefits both players and operators."
Adi Dagan, Senior Director of Partnerships at Optimove, adds, "Altenar's an innovator leading the sports betting software pack, and we're honored to be part of their impressive solution. This partnership puts sports betting operators in an incredibly exciting position to ensure an incredibly personalized experience for eachplayer, taking the industry to the next level."
Key Benefits of Opti-X:
- Personalized Engagement: AI-powered search, contextual marketing, and event-driven campaigns
- Enhanced User Retention and Loyalty: Intelligent customer segmentation, automated offers, and loyalty-boosting interventions
- Real-Time Data: Live odds, excitement analytics, and dynamic content delivery
- Streamlined Marketing Operations: Centralized marketing hub and scalability for growth
Altenar's link-up with Optimove's Opti-X platform equips sports betting operators with cutting-edge tools to deliver smarter, more targeted experiences—boosting engagement, loyalty, and revenue.
Technology and artificial intelligence are at the forefront of sports betting, as Altenar, a prominent sports betting operator, has incorporated Optimove's Opti-X platform to enhance user experience. With Opti-X, sports betting operators can leverage data-and-cloud-computing solutions for personalized engagement, user retention, and real-time data analysis. This strategic alliance reinforces Altenar's commitment to game-changing, player-centric solutions in the sports betting industry.
