AI-Focused ADC Festival 2023 Emphasizes the Intersection of Artificial Intelligence and Creative Expression
The ADC Festival 2023, taking place from June 13 to 16 at the historic 'Schuppen 52' in Hamburg harbor, promises to be an exciting event for the creative industry. The theme of this year's festival is 'Change the world with creativity... or should we leave it to AI?' The festival will kick off with the opening of the ADC Congress on June 15, 2023. Dörte Spengler-Ahrens, the Art Directors Club president, will take the stage to welcome attendees. Over 20 international speakers, including Jonathan Meese, Smudo, Aaron Starkman, George Strakhov, Rainer Hosch, Aporva Baxi, Simon Dixon, and others, will share their insights and perspectives throughout the day. The AI Midjourney project by Scholz & Friends advertising agency will be a key topic of discussion. The agency used the text-to-image tool AI Midjourney to visually represent the United Nations' sustainability goals, aiming to be a wake-up call and a catalyst for discussion about the use of AI. Arno Lindemann, Creative Partner at Scholz & Friends, sees AI as a new, exciting tool, but not as a scary replacement for creative minds. The Open Club on June 15 will offer expo, speed recruiting, and insights from companies in the creative industry. The Talent Award Show will also take place on this day, honoring the best young creatives. The festival will culminate on June 16 with the Award Show, where the winners of the ADC Competition in 30 disciplines, including the Grand Prix, will be announced. Dr. Carsten Brosda, Hamburg's Senator for Culture, emphasizes that AI can change and enrich our lives, but it will still be necessary in the future that something is created by real people and not generated generically. This sentiment is shared by Arno Lindemann, who believes that AI should be seen as a tool to aid and enhance creative work, rather than replace it. For more information about the ADC Festival 2023, visit adc.de. Join us in Hamburg as we explore the intersection of creativity and AI, and discuss how we can change the world for the better.
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