AI Clones Transform Industries, Raise Misinformation and Privacy Concerns
AI-generated clones, often referred to as chatbots or AI detectors, are making waves in various sectors, from e-commerce to politics. While they offer innovative solutions, they also raise concerns about misinformation and privacy. Here's a look at the latest developments.
In China, AI clones of influencers are helping extend livestreams and promote products. These digital doppelgangers can broker sales in hours, preventing influencer fatigue. Alibaba Group even created an AI version of Li Jiaqi in 2019, though its use was limited and unnatural.
Meanwhile, the US is taking steps to combat the misuse of AI-generated media, or deepfakes. The government is collaborating with research institutions to develop tools like PhotoGuard, which can identify and disrupt these synthetic creations. American politics, however, is grappling with AI-generated misinformation, with deepfakes becoming a significant concern.
The technology behind these AI clones, deep synthesis, has wide-ranging applications. It can digitally graft users' faces onto actors' bodies, as seen with the Zao app launched in 2019. However, it also raises concerns about privacy and consent. China has enacted new laws to address these issues, requiring consent, disclosure, and identity authentication for AI-generated media.
AI-generated clones are transforming various industries, from e-commerce to politics. While they offer exciting possibilities, they also pose challenges that need to be addressed. As the technology advances, so too must our understanding and regulation of it.
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