Agent-Driven Commerce: Merchants' 12-Month Race to Adapt
The rise of agent-driven commerce is reshaping digital trade, presenting both threats and opportunities for merchants. With 700 million weekly ChatGPT users and Google's AI Mode scaling billions of queries, the next months are crucial for businesses to adapt and thrive.
Merchants must act swiftly to establish a strong foothold in this new landscape. In the next 30 days, they should audit their data infrastructure, apply for merchant programs, integrate payment protocols, and test AI agent discovery. Within 90 days, decisions on protocol adoption strategy, channel allocation, pricing strategy, and data investment roadmap are essential.
To succeed in the long term, merchants should build a hybrid channel strategy, optimize quality signals, foster a test-and-learn culture, and maintain a cross-platform presence. Early adopters can capture algorithmic advantages, invest in data infrastructure, and adopt hybrid strategies to stay ahead. The window for gaining these advantages is open for the next months, but later entrants may secure positioning advantages from the early recognition circle, leaving trading companies with only three to six months to prepare.
Agent-driven commerce is rapidly scaling and rewriting the rules of digital trade. Merchants face an existential threat but also an unprecedented opportunity. By acting decisively in the next months, businesses can establish themselves as merchants in this new world and secure their future success.
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