Agency VML Secures Strategy and Creative Responsibilities for Ice Cream Brand Breyers
Take a Dip into the Sweet Future of Breyers with VMLY&R
Folks, get your taste buds ready! After a tight internal review by the brand itself, ice cream titan Breyers has handed over the reins of its U.S. creative strategy to none other than VMLY&R. The man of the hour here is Wunderman Thompson New York, which will officially transform into VMLY&R starting January 1, 2024.
Founded way back in 1866 in Philadelphia, Breyers stands tall as a legacy ice cream brand, known for its pure, natural ingredients. You can bet your last cone that Breyers was the OG to make a promise not to incorporate dairy with artificial growth hormones into their treats.
Now, what's the plan, Stan? Well, VMLY&R has been tasked with concocting a juicy marketing elixir that'll give Breyers a considerable kick in today's cultural scene and help it charm a brand-new squad of ice cream devotees. Audrey Melofchik, CEO of Wunderman Thompson North America, spilled the beans to Adweek: "Breyers demands an agency partner brimming with respect for the brand's rich history...A comrade in arms, sharing the love every day, from sunny ice cream moments to the perfect Thanksgiving pie partner!"
VMLY&R's Delicious Marketing Strategy for Breyers
Although we don't have VMLY&R's top-secret strategy written in stone, here's what the cherry on top of our sundae might look like:
Branding Gold
- Tug at the heartstrings: Build a powerful bond with customers by showcasing the sheer joy and delight that comes with Breyers ice cream.
- Tradition and trust: Proudly parade Breyers' storied reputation for quality and reliability.
Digital Makes a Splash
- Let's get social: Warm up the interwebs with enticing content that incites user engagement and sparks brand devotion.
- Collab with the cool kids: Partner with the hottest influencers to shill new flavors and whip up excitement.
Spice Up the Messaging
- Narrate and entice: Use stirring stories to paint pictures of feel-good family moments, unforgettable celebrations, and everyday scoops of joy.
- Visual consistency: Keep eyes peeled for a striking visual identity that's impossible to miss.
Innovation: The Secret Ingredient
- New and improved: Experiment with bold, fresh flavors to keep things interesting and stay ahead of the pack.
- Go limited edition: Whip up some hype with limited-time offers that leave customers craving more.
Pop the Champagne: It's Party Time!
- The more, the merrier: Organize events and promotions that bring Breyers to life in a big way.
data-driven insights
- Insightful morsels: Delve into consumers' preferences and mold the strategy to suit 'em like a well-worn waffle cone.
- In 2024, VMLY&R will implement a strategic marketing plan to boost the growth of the Breyers brand, emphasizing digital presence, traditional values, and innovation in flavors.
- To connect with customers, VMLY&R's plan involves evoking emotions through storytelling, showcasing Breyers' rich history, and creating visually consistent content that sparks engagement.
- The marketing strategy also includes partnering with influencers, organizing events, and utilizing data-driven insights to appeal to consumers and drive brand loyalty.
- To cement its position in the business world, Breyers, under the guidance of VMLY&R, will focus on experimenting with new flavors, offering limited-edition products, and staying ahead of the competition in the technological landscape of finance and branding.
