Affordable Timex and Noah Watch Makes a Return as Bestseller
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The Noah x Timex watch collaboration, a partnership between the New York-based menswear brand Noah, led by Brendon Babenzien, and the American watchmaker Timex, has made a comeback over a year after its initial release. This collaboration, which began in 2024, has quickly become a cult favorite for blending fashion-forward design with accessible pricing and classic watchmaking heritage.
History
The first Noah x Timex watch, the "Sun and Moon" model, was released in June 2024. With its rectangular case reminiscent of iconic watches like the Cartier Tank and Jaeger-LeCoultre Reverso, and a playful day-night dial complication, it brought a unique and fashionable twist to a timeless design. The model sold out within minutes, reflecting strong demand and hype in the watch community.
Following that, a second model called the "Lighthouse Watch" launched in 2025, inspired by classic 1970s watches such as the Patek Philippe Ellipse, featuring a more elliptical case shape. While beautifully designed, it didn't generate the same level of excitement as the first release.
Most recently, in 2025, the collaboration unveiled the "Moon Watch," a fresh take on the original Sun and Moon theme but this time including a moonphase complication to display the lunar cycle alongside a date window. It retained the rectangular case and affordable price point, continuing the trend of marrying vintage-inspired aesthetics with accessible design.
Design Features
The watches feature a rectangular or elliptical case shape, drawing inspiration from classic luxury watch designs such as the Cartier Tank, Jaeger-LeCoultre Reverso, and Patek Philippe Ellipse. Complications have evolved from a day-night indicator in the initial Sun and Moon watch to a moonphase display and date window in the latest Moon Watch.
The case materials often include stainless steel with options for gold plating, paired with leather straps in colors like brown and dark brown. These watches emphasize a stylish, minimalist approach with vintage nods, fitting well into contemporary streetwear and fashion sensibilities influenced by Brendon Babenzien’s design ethos at Noah.
This collaboration represents a successful fusion of Timex’s archival heritage and watchmaking expertise with Noah's modern, fashion-oriented perspective, creating pieces that are both distinctive and accessible.
In summary, the Noah x Timex collaboration represents a blend of fashion and horology, with design cues taken from iconic vintage watches reinterpreted through a contemporary lens, anchored by affordable pricing and strong cultural hype driven by Babenzien’s brand vision and Timex’s watchmaking legacy.
The resurgence of the Noah x Timex watch collaboration is a testament to its enduring popularity and the demand for its unique blend of style, heritage, and affordability. With a new, slightly more understated version of the original in the works, watch enthusiasts and fashion-conscious individuals alike can look forward to another round of the cult-favorite collaboration.
- The forthcoming watch, an understated version of the original Noah x Timex collaboration, will continue to merge technology, as exemplified by the watch's mechanics, with wearable fashion, reflecting the contemporary style favored by Brendon Babenzien.
- With Noah's modern take on design and Timex's watchmaking prowess, these cult-favorite gadgets seamlessly incorporate elements of classic luxurious timepieces, such as the Cartier Tank and Patek Philippe Ellipse, into the realm of affordable, fashionable, and technically innovative wearables.
